Media Buyer

Broadway Sacramento; Sacramento (CA); On-site; USD 70,000 - 90,000; Full time

Job summary

Broadway Sacramento is seeking a Marketing Manager to lead ticket sales-oriented marketing campaigns and manage advertising efforts for its shows. The ideal candidate will have extensive experience in media buying within the live entertainment field and strong organizational skills. Responsibilities include collaborating on budgets, ensuring strategic marketing implementation, and tracking campaign effectiveness. This on-site role supports the only nonprofit musical theatre company in Northern California that serves over 250,000 patrons annually.

Qualifications

• Extensive experience with media buying in the live entertainment field.
• Strong organizational, problem-solving and prioritization skills.
• Ability to manage multiple advertising campaigns.

Responsibilities

• Lead planning and implementation of marketing campaigns.
• Collaborate on budgeting for advertising buys.
• Ensure data-driven strategies in marketing campaigns.
• Negotiate pricing and manage digital advertising.
• Track and measure ticket sales impact.

Skills

Media buying in live entertainment

Solid communication skills

Organizational skills

Problem-solving skills

Excel proficiency

Tools

Project management software

Job description

Responsibilities

• Play key role in the planning and implementation of Broadway Sacramento’s multiple ticket sales-oriented marketing campaigns.
• Collaborate with appropriate colleagues on budgeting and planning multi-platform advertising buys for the Broadway At Music Circus and Broadway On Tour series of shows.
• Ensure that marketing campaigns employ data‑driven strategies and utilize emerging technologies such as AI‑enabled tools when applicable.
• Negotiate pricing, reserve inventory and traffic creative for advertising buys.
• Oversee agency that handles digital advertising.
• Track ticket sales to measure impact of campaign components.
• Develop promotions with media and other partners when applicable.
• Write copy as needed.
• Manage Marketing department budget and accounting needs.
• Oversee paid and trade advertising in playbills for Broadway At Music Circus and Broadway On Tour shows.

Qualifications

• Extensive experience with media buying in live entertainment field.
• Solid communication and interpersonal skills.
• Strong organizational, problem‑solving and prioritization skills.
• Ability to manage multiple advertising campaigns and work effectively in a fast‑paced, deadline‑driven environment.
• Proficiency with Microsoft Office software, particularly Excel.

Preferred

• Media buying experience in the Sacramento market.
• Familiarity with or interest in musical theatre genre.
• Experience with project management software.

Physical Requirements

• Ability to sit for extended periods of time.
• Ability to occasionally lift up to 30 pounds.

Broadway Sacramento is committed to creating an equitable, inclusive and accessible environment and is proud to be an equal opportunity employer. We are interested in finding the best candidate for the job, and that candidate may come from a less traditional background. We may consider an equivalent combination of knowledge, skills, education and experience to meet the qualifications.

This on‑site job description is intended to describe the general nature and level of work being performed by the individual in this position. It is not to be construed as an exhaustive list of all responsibilities, duties and skills required. All personnel may be required to perform duties outside their normal responsibilities from time to time, as needed.

About Broadway Sacramento

Currently celebrating its 75 th anniversary, Broadway Sacramento has grown to become Northern California’s premiere producer and presenter of musical theatre, and the largest nonprofit musical theatre company in the state. Through its musical theatre productions and education programs, Broadway Sacramento serves more than 250,000 patrons in the Sacramento region every year. For more information: BroadwaySacramento.com .