Social Media Strategist - Content, Campaigns & Analytics

Family Entertainment Television; South Bend (IN); On-site; USD 45,000 - 65,000; Full time

Job summary

Family Entertainment Television in South Bend, IN is seeking a Social Media Manager to build and execute our online presence. You will develop strategy, analyze usage data, produce compelling content, and manage campaigns and customer service across platforms.

You will collaborate with sales and creative teams to ensure a consistent brand voice, monitor trends, and stay ahead with new tools and features. A Bachelors degree and hands-on content experience are required.

Qualifications

• Proven work experience as a Social Media Manager.
• Hands on experience in content management.
• Ability to deliver creative content (text, image and video).
• Knowledge of online marketing channels.
• Familiarity with web design.
• Analytical and multitasking skills.

Responsibilities

• Perform research on current benchmark trends and audience preferences.
• Design and implement social media strategy to align with business goals.
• Set specific objectives, plan and execute advertising campaigns and report on ROI.
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news).
• Monitor SEO and web traffic metrics.
• Collaborate with other teams, like sales and creative, to ensure brand consistency.
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
• Suggest and implement new features to develop brand awareness, like promotions and competitions.
• Stay up-to-date with current technologies and trends in social media, design tools and applications.
• Manage all social media pages for FETV and FMC networks.
• Perform other duties as requested.

Skills

Social media management

Content management

Creative content

Online marketing

Web design

Analytical skills

Multitasking

Education

Bachelors Degree

Job description

Family Entertainment Television in South Bend, IN is seeking a Social Media Manager to build and execute our online presence. You will develop strategy, analyze usage data, produce compelling content, and manage campaigns and customer service across platforms.

You will collaborate with sales and creative teams to ensure a consistent brand voice, monitor trends, and stay ahead with new tools and features. A Bachelors degree and hands-on content experience are required.