Territory Sales Representative - 14er

Centaurus Farms; Denver (CO); On-site; USD 59,000 - 72,000; Full time

Benefits offered by this job

Commission-based pay

Job summary

14er is seeking a Territory Sales Representative to manage and grow wholesale cannabis sales across Colorado. You will build strong relationships with dispensaries, expand distribution, and drive revenue growth.

Reporting to the Senior Sales Manager, you will collaborate with Sales, Marketing, and Operations to execute promotions and product launches while maintaining strong account management and ensuring customer satisfaction.

Qualifications

• 2+ years in cannabis wholesale sales or related role.
• Strong relationship building with dispensaries and buyers in Colorado.
• Proven ability to manage accounts, grow revenue, and hit targets.

Responsibilities

• Achieve assigned monthly, quarterly and annual sales targets.
• Manage and grow wholesale revenue within the Colorado territory.
• Identify and secure new dispensary accounts to expand distribution.
• Develop account-level sales strategies to increase order frequency and revenue.
• Negotiate pricing, promotions and merchandising within guidelines.
• Monitor market trends and provide feedback to leadership.
• Maintain accounts, coordinate deliveries, and ensure customer satisfaction.
• Travel regularly across the Colorado territory to visit accounts.

Skills

Cannabis wholesale sales

Account management

Negotiation

CRM systems

Sales forecasting

Communication

Travel readiness

Tools

CRM software

MS Office / Google Workspace

Job description

Position Summary

14er is seeking a motivated, results-driven Territory Sales Representative to manage and grow wholesale sales within an assigned Colorado territory. This position is responsible for developing strong relationships with dispensary partners, expanding distribution, securing new business, and driving consistent revenue growth. The ideal candidate has experience in Colorado's cannabis wholesale market, strong relationship-building and negotiation skills, and a demonstrated ability to manage existing accounts while identifying and converting new sales opportunities. Reporting to the Senior Sales Manager, this role will work closely with Sales, Marketing, and Operations to execute sales initiatives, support product launches, and strengthen 14er's presence throughout Colorado.

Key Responsibilities

Sales & Revenue Growth

• Achieve assigned monthly, quarterly, and annual sales targets.
• Manage and grow wholesale revenue within an assigned Colorado territory.
• Identify, prospect, and secure new dispensary accounts to expand distribution.
• Develop and execute account-level sales strategies to increase order frequency, product assortment, and overall revenue.
• Negotiate pricing, promotions, and merchandising opportunities within established company guidelines.
• Identify opportunities to expand SKU penetration and introduce new products to existing accounts.
• Monitor competitor activity, market trends, and customer feedback to identify growth opportunities.

Account Management & Customer Relationships

• Build and maintain strong relationships with dispensary buyers, managers, and owners.
• Conduct regular account visits to strengthen partnerships, assess inventory levels, and identify opportunities for growth.
• Proactively manage assigned accounts to maintain consistent ordering and minimize account inactivity.
• Work with dispensary partners to improve product sell-through, inventory placement, and assortment.
• Address customer questions, concerns, and service issues promptly and professionally.
• Coordinate with internal teams to ensure accurate order processing, timely deliveries, and customer satisfaction.
• Maintain consistent communication with accounts regarding product availability, new offerings, and promotional opportunities.

Brand Development & Market Execution

• Represent 14er professionally throughout the Colorado cannabis market.
• Participate in vendor days, industry events, and other promotional activities as needed.
• Identify opportunities to improve brand visibility, merchandising, and product positioning within retail accounts.
• Gather market intelligence and customer feedback to support product development and sales strategy.

Sales Reporting & Forecasting

• Maintain accurate and up-to-date account information, sales activity, and opportunities within company reporting systems.
• Provide regular updates on account performance, new business opportunities, and sales pipeline activity.
• Collaborate with the Senior Sales Manager to develop territory sales forecasts and account growth plans.
• Monitor key performance indicators, including revenue versus quota, new account acquisition, account retention, order frequency, and product distribution.
• Communicate anticipated customer demand and inventory needs to support production planning and product availability.
• Monitor outstanding customer balances and coordinate with Finance and Sales leadership to support timely collections and adherence to established credit policies.

Qualifications

• 2+ years of experience in cannabis wholesale sales, account management, or a related sales role preferred.
• Existing knowledge of the Colorado cannabis market, dispensary landscape, and competitive environment strongly preferred.
• Demonstrated ability to develop customer relationships, generate new business, and achieve sales targets.
• Strong communication, negotiation, organizational, and problem-solving skills.
• Ability to work independently, manage a territory, and prioritize competing demands.
• Comfortable using CRM systems, sales reporting tools, and Microsoft Office or Google Workspace.
• Willingness and ability to travel regularly throughout an assigned Colorado territory.
• Valid driver’s license and reliable transportation.
• Ability to obtain and maintain any required Colorado cannabis industry credentials.

Salary : $55,000.00 base plus commission