Territory Sales Representative

Dawson; Detroit (MI); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k) with company match

Generous PTO plan

Company van with gas card

EBITDA gain-share bonus pool

Meals: $75 on days away from home

Job summary

Dawson is seeking a results-driven Territory Sales professional to cover the Michigan state, with focus on Detroit and surrounding markets. You will drive new account acquisition, close stocking locations, and maintain existing relationships while traveling 4-5 days per week.

You will use Salesforce to log activity, hit KPIs, and collaborate with a lean team to grow a known product line across retailers and independents.

Qualifications

• 2+ years of territory sales, business development, or retail merchandising experience.
• Strong understanding of retail store operations and basic store finance.
• Proficient in Salesforce to record daily activity and track pipeline.
• Detail-oriented with accountability to meet KPIs.
• Clean driving record; MVR may be checked.

Responsibilities

• Drive new account acquisition by targeting independent small businesses.
• Close new stocking locations through in-person visits and meeting monthly targets.
• Convert non-stocking locations into active stocking sites.
• Handoff qualified accounts to support teams or retain some responsibility as needed.
• Maintain and merchandise existing stocking locations and upsell promotions.

Skills

Territory sales

Account acquisition

Salesforce

Negotiation

Travel ready

Tools

Salesforce

Job description

Lansing or Detroit, Michigan - Entire State Territory

Why You'll Love This Job:

• Total estimated compensation is a base salary plus a multi-layered bonus and commission structure that rewards activity, growth, and territory ownership
• The following benefits are offered:
• Health, dental, and vision insurance
• 401(k) with company match
• Generous PTO plan
• Company van with gas card
• Company-shared EBITDA gain-share bonus pool
• Own your territory - covering the entire state of Michigan with a road-based, autonomous schedule. Must be comfortable with traveling to the Peninsula
• Sell a product that's already on shelves and in demand - you're growing a brand, not starting from zero
• Work with a lean, entrepreneurial team where your results are visible, and your impact is real
• Plan for approximately 8-10 overnights per month as part of territory coverage
• $75 for meals on days when you are not spending the night at home

What You'll Do:

• Drive new account acquisition by identifying and targeting independent small businesses - electrical supply houses, lumber yards, hardware stores, local grocery chains, and similar accounts
• Actively pursue and close new stocking locations through in-person visits, hitting your monthly target for new accounts added
• Convert non-stocking locations where the product is set up nationally but not carried locally into active stocking locations
• Hand off qualified new accounts to the Regional Growth Support Associate or Account Management team, ensuring all documentation and account details transfer smoothly; in select cases, you may retain direct account responsibility
• Maintain and merchandise existing stocking locations - secure off-shelf display support, upsell, execute HQ-planned promotions, perform in-store demos, and ensure product is properly stocked and positioned at every visit
• Log daily sales activity, account signings, and pipeline progress in Salesforce; regularly report on new account conversions and NPA performance
• Support customer-facing events in the territory including trade shows, table days, and regional promotions
• Maintain a stock of product samples and POP materials to service the territory appropriately
• Must be comfortable being on the road 4-5 days per week within the Michigan territory

What We're Looking For:

• 2+ years of experience in territory sales, business development, or retail merchandising, preferably within the CPG industry
• Strong understanding of retail store operations, basic retail store finance, and negotiating agreements to close business
• Proficient in Salesforce to record daily sales activity and track pipeline
• Detail-oriented and organized with a high degree of accountability to deliver KPIs
• Must have a clean driving record - an MVR will be completed prior to submission

About Dawson

Dawson is a trusted staffing partner based in Central Ohio. We help job seekers grow their careers with fast feedback, personalized support, and access to multiple employers through one application.