Territory Sales Representative

Fonroche Lighting America, Inc.; Coppell, Northern (TX, KY); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Team culture

Benefits: Medical, Dental & Vision

Generous PTO

Career growth

Impactful work

Job summary

Fonroche Lighting America, Inc. is seeking a Territory Sales Representative based in Coppell, TX, on-site.

You will drive growth by developing direct relationships with municipalities and decision-makers responsible for street, park, and parking lot lighting, acting as a trusted advisor and market developer. In this role you will collaborate with internal teams, travel to project sites, and present solar lighting benefits, contributing to nationwide adoption of autonomous, off-grid lighting

Qualifications

• Proven B2B sales success in municipal or related sectors.
• Excellent written and verbal communication with government officials.
• Strategic thinking to drive regional market development.
• Tech-savvy with CRM tools and reporting.
• Resilient, goal-oriented self-starter with a track record of meeting targets.
• Willingness to travel regularly and work onsite in Coppell, TX.

Responsibilities

• Identify and develop opportunities by building a project pipeline.
• Lead municipal sales efforts and position as the go-to solar lighting solution.

Skills

B2B sales

Exceptional communication

Strategic thinking

Tech-savvy

Resilient & goal-oriented

Willingness to travel

Tools

CRM tools

Job description

Territory Sales Representative

Location: Coppell, TX (On-Site) | Out of State Territory
Travel Required

Who We Are

At Fonroche Lighting America, we are transforming the way outdoor spaces are illuminated with off-grid, solar-powered street lighting. As the industry leader in autonomous solar lighting, we provide municipalities, developers, and commercial facilities with a cost-effective, reliable, and sustainable alternative to traditional grid-connected lighting.

With our U.S. headquarters in Fort Worth, TX, and regional offices nationwide, we are rapidly expanding—offering a dynamic work environment where innovation meets impact.

About the Role

As a Territory Sales Representative, you will drive growth in sales,developing direct relationships with municipalities and decision-makers responsible for street, park, trail, and parking lot lighting. This is more than a sales role—you will act as a trusted advisor, market developer, and relationship builder, helping cities transition to a brighter tomorrow.

Based in our Coppell, TX sales and engineering office, you will work closely with internal teams and technical staff to deliver Fonroche lighting solutions across municipalities. If you’re a dynamic business development leader who thrives on innovation, relationship-building, and driving industry change, this is the role for you!

What You’ll Do

• Identify & Develop Opportunities: Build and manage a pipeline of projects, closing deals that drive regional expansion.

• Market Expansion & Standardization: Lead municipal sales efforts, positioning Fonroche as the go-to solution for solar lighting adoption.

• Client & Relationship Management: Serve as the primary contact for municipalities, ensuring long-term engagement and repeat business.

• Go-to-Market Strategy: Explore new sales and market development strategies to accelerate growth.

• Product Expertise & Presentations: Become proficient in solar lighting principles and present the technical and cost-saving benefits to clients.

• CRM & Sales Reporting: Maintain accurate forecasting, reporting, and collaboration within CRM tools.

• Travel & On-Site Meetings: Regularly meet with municipal leaders in person to build strong, trust-based partnerships.

What You Bring

• B2B Sales Success: A proven track record in business development, consultative sales, or municipal sales.

• Exceptional Communication Skills: Ability to engage, present, and negotiate with government officials, partners, and contractors.

• Strategic Thinking & Market Development: Ability to assess market trends and drive standardization efforts across regions.

• Tech-Savvy & Organized: Proficiency in CRM tools, email, and standard business systems for reporting and forecasting.

• Resilient & Goal-Oriented: A self-starter with strong listening and sales skills who thrives on achieving targets.

• Ability to Travel: Regular travel is required to meet with customers and develop the region effectively.

• On-Site Requirement: This role is based in our Coppell, TX office when not traveling for client meetings.

Compensation & Perks

• Competitive Base Salary + Strong Commissions – Your earning potential grows with your success.

• Great Team Culture – We foster an environment where team spirit thrives, and we celebrate wins together with regular team events.

• Comprehensive Benefits Package – Includes Medical, Dental, and Vision coverage.

• Generous PTO Policy – Because we believe in work-life balance and recharging

• Career Growth – We are looking for future leaders who want to grow with us.

• Impactful Work – Help cities transition to sustainable, cost-effective lighting and make a difference in communities nationwide.