Territory Sales Representative

Fonroche Lighting America; Coppell (TX); On-site; USD 60,000 - 95,000; Full time

Benefits offered by this job

Base + Commissions

Team culture

Benefits (Medical, Dental, Vision)

Job summary

Fonroche Lighting America is seeking a Territory Sales Representative based in Coppell, TX. You will drive growth by developing direct relationships with municipalities and decision-makers responsible for street, park, and parking lot lighting.

You will collaborate with internal teams and technical staff to deliver solar lighting solutions, traveling to meet leaders and build lasting partnerships. This role blends business development with strategic market expansion.

Qualifications

• Proven B2B sales or municipal sales track record.
• Strong communication with government officials and partners.
• Ability to develop market strategies across regions.
• Proficient with CRM tools and standard reporting.
• Self-motivated, resilient, and goal-oriented.
• Willingness to travel regularly.
• Based in Coppell, TX; on-site role when not traveling.

Responsibilities

• Identify and develop a pipeline of municipal projects.
• Lead market expansion and standardization across regions.
• Serve as primary contact for municipal clients.
• Develop go-to-market strategies to accelerate growth.
• Present solar lighting solutions and cost benefits.
• Maintain CRM forecasting and reporting.
• Travel and meet clients on-site to build partnerships.

Skills

B2B Sales

Communication

Strategic Thinking

Tech-Savvy

Results Oriented

Travel Ready

On-site Mindset

Tools

CRM software

Job description

Location: Coppell, TX (On-Site) | Out of State Territory

Travel Required

Who We Are

At Fonroche Lighting America, we are transforming the way outdoor spaces are illuminated with off-grid, solar-powered street lighting. As the industry leader in autonomous solar lighting, we provide municipalities, developers, and commercial facilities with a cost-effective, reliable, and sustainable alternative to traditional grid-connected lighting.

With our U.S. headquarters in Fort Worth, TX, and regional offices nationwide, we are rapidly expanding—offering a dynamic work environment where innovation meets impact.

About The Role

As a Territory Sales Representative, you will drive growth in sales, developing direct relationships with municipalities and decision‑makers responsible for street, park, trail, and parking lot lighting. This is more than a sales role—you will act as a trusted advisor, market developer, and relationship builder, helping cities transition to a brighter tomorrow.

Based in our Coppell, TX sales and engineering office, you will work closely with internal teams and technical staff to deliver Fonroche lighting solutions across municipalities. If you’re a dynamic business development leader who thrives on innovation, relationship‑building, and driving industry change, this is the role for you!

What You’ll Do

• Identify & Develop Opportunities: Build and manage a pipeline of projects, closing deals that drive regional expansion.
• Market Expansion & Standardization: Lead municipal sales efforts, positioning Fonroche as the go‑to solution for solar lighting adoption.
• Client & Relationship Management: Serve as the primary contact for municipalities, ensuring long‑term engagement and repeat business.
• Go‑to‑Market Strategy: Explore new sales and market development strategies to accelerate growth.
• Product Expertise & Presentations: Become proficient in solar lighting principles and present the technical and cost‑saving benefits to clients.
• CRM & Sales Reporting: Maintain accurate forecasting, reporting, and collaboration within CRM tools.
• Travel & On‑Site Meetings: Regularly meet with municipal leaders in person to build strong, trust‑based partnerships.

What You Bring

• B2B Sales Success: A proven track record in business development, consultative sales, or municipal sales.
• Exceptional Communication Skills: Ability to engage, present, and negotiate with government officials, partners, and contractors.
• Strategic Thinking & Market Development: Ability to assess market trends and drive standardization efforts across regions.
• Tech‑Savvy & Organized: Proficiency in CRM tools, email, and standard business systems for reporting and forecasting.
• Resilient & Goal‑Oriented: A self‑starter with strong listening and sales skills who thrives on achieving targets.
• Ability to Travel: Regular travel is required to meet with customers and develop the region effectively.
• On‑Site Requirement: This role is based in our Coppell, TX office when not traveling for client meetings.

Compensation & Perks

• Competitive Base Salary + Strong Commissions – Your earning potential grows with your success.
• Great Team Culture – We foster an environment where team spirit thrives, and we celebrate wins together with regular team events.
• Comprehensive Benefits Package – Includes Medical, Dental, and Vision coverage.
• Generous PTO Policy – Because we believe in work‑life balance and recharging
• Career Growth – We are looking for future leaders who want to grow with us.
• Impactful Work – Help cities transition to sustainable, cost-effective lighting and make a difference in communities nationwide.