Territory Sales Manager

Crawford Thomas Recruiting; Colorado Springs (CO); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Uncapped commissions

Job summary

Crawford Thomas Recruiting is seeking a Midwest / Great Lakes Territory Sales Manager – Metal Roofing who will drive growth across Michigan, Wisconsin, Illinois, Indiana, Ohio, and Kentucky. The role combines full-time remote work with extensive travel and a focus on building strategic distributor, contractor, and architectural partnerships.

You will expand existing accounts, generate new business, provide product education, and develop territory plans.

Qualifications

• At least three years of sales experience within the roofing industry.
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Responsibilities

• Manage and grow relationships with distributors, contractors, installers, architects, engineers, and other industry partners throughout the territory
• Expand existing accounts through consultative selling, upselling, product education, and responsive support
• Generate new business and increase market share by targeting contractors, distributors, vertical markets, and end users
• Identify and develop new distribution channels throughout the Midwest and Great Lakes region
• Track project opportunities, follow up on leads, and build relationships with key decision-makers
• Provide technical product guidance, education, presentations, and training to multiple audiences
• Assess customer needs, identify product gaps, and communicate market feedback to product-development teams
• Develop and execute strategic territory plans that support sustainable sales growth
• Collaborate with marketing to execute regional campaigns and sales initiatives
• Work with distributors on pricing strategies to remain competitive and win new business
• Represent the organization at trade shows, industry events, and association meetings
• Monitor regional market activity, competitive products, and developing industry opportunities
• Share territory insights, successful strategies, and best practices with internal teams
• Independently manage travel, customer activity, pipeline development, and account priorities across a multi-state territory

Skills

Sales in roofing

Metal roofing sales

Existing accounts

Relationship building

Account growth

Roofing knowledge

CRM proficiency

Tech platforms (Google/Apple)

Territory residency

Tools

CRM software

Job description

Midwest / Great Lakes Territory Sales Manager – Metal Roofing

Location

Midwest / Great Lakes Region

Territory

Michigan, Wisconsin, Illinois, Indiana, Ohio, and Kentucky

Job Type

Full-time, remote with 50%–75%+ travel

Compensation

• $100,000–$120,000 base salary
• Uncapped commissions
• Strong overall earning potential

Responsibilities

• Manage and grow relationships with distributors, contractors, installers, architects, engineers, and other industry partners throughout the territory
• Expand existing accounts through consultative selling, upselling, product education, and responsive support
• Generate new business and increase market share by targeting contractors, distributors, vertical markets, and end users
• Identify and develop new distribution channels throughout the Midwest and Great Lakes region
• Track project opportunities, follow up on leads, and build relationships with key decision-makers
• Provide technical product guidance, education, presentations, and training to multiple audiences
• Assess customer needs, identify product gaps, and communicate market feedback to product-development teams
• Develop and execute strategic territory plans that support sustainable sales growth
• Collaborate with marketing to execute regional campaigns and sales initiatives
• Work with distributors on pricing strategies to remain competitive and win new business
• Represent the organization at trade shows, industry events, and association meetings
• Monitor regional market activity, competitive products, and developing industry opportunities
• Share territory insights, successful strategies, and best practices with internal teams
• Independently manage travel, customer activity, pipeline development, and account priorities across a multi-state territory

Qualifications

• At least three years of sales experience within the roofing industry
• Proven metal-roofing sales experience required
• Established book of business and industry relationships throughout the Midwest and Great Lakes region
• Strong relationships with roofing contractors, distributors, architects, engineers, installers, or related decision-makers
• Experience growing existing accounts and developing new business
• Deep understanding of roofing systems, installation requirements, and field applications
• Experience managing a multi-state sales territory independently
• Strong negotiation, consultative selling, upselling, and closing abilities
• Excellent communication, presentation, relationship-building, and product-training skills
• Strategic, growth-oriented approach with a collaborative mindset
• Self-motivated, organized, professional, and capable of managing competing priorities
• High level of integrity and commitment to professional sales practices
• Proficiency with CRM systems and Google and Apple platforms
• Must reside within the assigned territory
• Willingness and ability to travel 50%–75% or more, including air travel

Preferred Experience

• Snow-retention systems
• Solar-mounting systems or rooftop solar solutions
• Rooftop attachment products or engineered roofing systems
• Single-ply or low-slope roofing, including TPO or PVC systems
• Specification-driven sales involving architects or engineers
• Technical system design and application discussions