Territory Manager – Urology (West MI/Northern IN)

Verathon; Grand Rapids (MI); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Additional Commission Potential

Wellness & Life Balance Programs

Growth & Development

Fun & Employee Engagement

Job summary

Verathon is seeking a results-driven Sales Representative to cover the Grand Rapids, MI territory, promoting the GlideScope product line and bladder volume solutions. You will build relationships with clinicians, administrators, BioMed contacts, forecast pipeline, and drive revenue through in-person engagements, product demonstrations, and proposals.

Expect 5-7 nights per month of travel within West Michigan and Northern Indiana, with a comprehensive benefits package and opportunities for growth

Qualifications

• 2+ years B2B outside sales experience
• Must be able to lift up to 100 pounds and carry up to 25 pounds
• Must reside within territory, ideally in the Grand Rapids, MI area
• Must be able to meet vendor credentialing requirements for all healthcare systems
• Required overnight travel is 5-7 nights per month to cover territory including West Michigan and Northern Indiana
• Must have a valid driver's license and be insurable

Responsibilities

• Strategically manage the territory to promote the Verathon GlideScope product line.
• Generate new business and maintain existing by understanding needs, building rapport, and delivering presentations.
• Forecast your business potential to ensure the sales pipeline meets monthly, quarterly, and annual goals.
• Learn market information to adapt to shifts in demand and strategy and provide accurate sales reporting to leadership.

Job description

You have the opportunity to bring your talents and develop your career in a rapidly growing and industry leading global medical device company in the bladder volume measurement device market.

We operate with a singular focus of empowering healthcare professionals to better serve their patients. Our unique products and services help clinicians see the hidden realities of the human body, giving them insights they need to optimize patient care.

For us, it starts with people: our team, our customers, and the patients they serve. Our innovation is based on finding new ways to offer simplicity where complexity exists. We also look for opportunities to increase the velocity of patient care, ultimately providing solutions that improve and extend patients’ lives.

Your Business

We pioneered the field of ultrasound bladder volume measurement in 1984, and over the years we have offered solutions that minimize hospital acquired infections and optimize efficiency for users everywhere. Since then, we evolved the market to be the first to introduce an artificial intelligence technology, ImageSense®, leveraging real-world data to consistently detect and define bladder location, size and shape.

Building on our legacy as a trusted leader in endoscopic visualization, the new CFlex™ is our single-use flexible cystoscope designed to deliver streamlined efficiency from setup to use. By providing a new scope for every case, CFlex™ eliminates cleaning, sterilization, and repair needs — helping to reduce turnaround delays and cross-contamination risks so teams can stay focused on patient care.

How will you add Value?

• Business Management: As a Verathon Sales Representative you will strategically manage the business in your territory to promote the Verathon GlideScope® product line. You will execute sales strategies and techniques to realize sales opportunities identified in the Total Available Market (TAM) segmentation and analysis
• Be a Trusted Partner: You will generate new business and maintain existing business by understanding the needs, building rapport, and influence customers by delivering presentations to customers including creative solutions to their problems. You will manage the relationships with key customer stakeholders like Clinical Nursing, C-suite Executives, Administration, and BioMed contacts.
• Achieve and Exceed Revenue Targets: You will generate a high volume of sales activity by in-person prospecting, product evaluations, proposal generation, customer presentations, and negotiations. You will forecast your business potential in order to ensure your sales pipeline supports achievement of monthly, quarterly, and annual goals.
• Understand your market: You will learn new industry and market information that allow you to adapt to shifts in market demand and strategy. You will engage in strategic business planning and execution and provide accurate and thorough sales reporting to leadership

Who are we looking for?

Key Attributes:

• Driven: You have incredible initiative and roadblocks are motivators to overcome barriers.
• Competitive: You refuse to lose and maintain motivation to pursue new business in the face of rejection. You never cross an ethical line and compete through effective preparation and planning.
• Organized and Disciplined Executor: You keep your business organized allowing you to have meticulous follow up and prepare material with a high standard of precision and thoroughness.
• Strategic & Structured Selling: You understand funnel and pipeline management and strategically manage your sales pipeline in order to achieve monthly, quarterly, and annual goals. You continually move the customer through the sales process and effectively negotiate with the customer based on a strong understanding of their constraints and priorities.
• Passion for improving patient lives: You are passionate about medical technology in order to improve and save patient lives. You draw on your clinical acumen to build rapport and influence decision making and strategy.

The Basic Requirements:

• 2+ years B2B outside sales experience
• Able to meet vendor credentialing requirements for all healthcare systems (including COVID-19 vaccine)
• Must be able to lift up to 100 pounds and carry up to 25 pounds
• Must be insurable and have a valid driver's license
• Must reside within territory, ideally in the Grand Rapids, MI area
• Required overnight travel is 5-7 nights per month, on average, to cover territory, which includes West Michigan and Northern Indiana.
• Required to travel outside assigned territory for annual sales meeting (Global Sales Meeting), regional meetings and in person training as needed.

The Benefits of Working with Us

• Additional Commission Potential. $70,000-90,000 (The variable incentive (commission) for this position is estimated to be within this range. Actual commission may be lower or higher depending on quota attainment. For new hires starting after January 1st, commissions with be pro-rated based on start date and quota).
• Wellness & Life Balance Programs. Competitive benefits package including medical, dental, vision, basic life insurance, auto allowance and a 401(k) matching plan. For more information, please visit our complete Benefits Summary https://www.verathon.com/sites/default/files/2026-02/US_Sales_Employee_Benefits_Summary.pdf.
• Growth & Development. Professional development programs, internal promotions, certification courses, and tuition reimbursement.
• Fun & Employee Engagement. Team appreciation events, team building activities and celebrations with a culture centered on employee engagement.

Our 7 Core Values

By living the values, our amazing team members are empowered to be all they can be, both professionally and personally. We are proud of the values and the people who together make up our culture. It is what makes Verathon such a special place to work.

• Our Customers are at the Center of Everything We Do
• Winning Together
• Continuous Improvement Creates Competitive Advantage
• Be Better Be Different
• Do the Right Thing; Do Things Right
• We Are Genuine
• Enjoy the Journey

Verathon® is a global medical device company focused on supporting customers by being their trusted partner, delivering high-quality products that endure over time and ensure clinical and economic utility. Two areas where Verathon has significantly impacted patient care, and become the market leader in each, are bladder volume measurement and airway management. The company’s BladderScan portable ultrasound and GlideScope video laryngoscopy & bronchoscopy systems effectively address unmet needs for healthcare providers and meaningfully raise the standard of care for patients. Verathon, a subsidiary of Roper Technologies, is headquartered in Bothell, Washington, USA and has international subsidiaries in Canada, Europe and Asia Pacific. For more information, please visit www.verathon.com.

EEO

Verathon is an equal opportunity employer and strongly supports diversity in the workplace. We believe that diverse ideas, opinions and perspectives will build a strong foundation for success. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Verathon will be based on merit, qualifications, and abilities. Verathon does not discriminate in employment opportunities or practices on the basis of race, color, religion, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by law.