Territory Manager - Urology (West Michigan/Northern Indiana)

Verathon, Inc.; Bothell (WA); Remote; USD 140,000 - 160,000; Full time

Benefits offered by this job

Base salary

Commission potential

Medical benefits

401(k) matching

Tuition reimbursement

Job summary

Verathon, Inc. is seeking a Sales Representative to promote BladderScan and CFlex in the West Michigan region. You will build relationships with clinicians and administrators, execute sales strategies, and forecast opportunities to support monthly and quarterly goals.

This full-time role offers a base salary of $70,000 with additional commission potential of $70,000–$90,000, requiring 2+ years of B2B outside sales, travel as needed (5–7 nights per month), and the ability to lift up to 100 pounds.

Qualifications

• Bachelor’s degree required.
• 2+ years B2B outside sales experience.
• Must be able to lift up to 100 pounds.
• Valid driver’s license and insurability.
• Willingness to travel (5–7 nights/mo).

Responsibilities

• Freely promote Verathon BladderScan and CFlex product lines.
• Develop and maintain relationships with key stakeholders.
• Forecast sales and manage pipeline to hit targets.
• Strategically plan territory and deliver presentations.

Skills

Driven

Competitive

Organized & Disciplined

Strategic selling

Patient-focused

Education

Bachelor’s degree

Job description

Company Overview

Verathon is a global medical device company committed to being a trusted partner to our customers and advancing patient care through innovative Airway Management and Urology solutions. For more than 40 years, we have worked alongside healthcare professionals to understand their needs and deliver high-quality technologies that provide lasting clinical and economic value.

Our portfolio includes leading GlideScope® video laryngoscopy and BFlex™ bronchoscopy solutions, BladderScan® bladder volume measurement, and a growing range of single-use Urology solutions. Behind our innovations is a diverse, global team united by a commitment to our customers, collaboration, and improving patient care.

Verathon, a business unit of Roper Technologies, is headquartered in Bothell, Washington, with international subsidiaries in Canada, Europe, and Asia Pacific.

Overview

Be Part of Our Story

You have the opportunity to bring your talents and develop your career in a rapidly growing and industry leading global medical device company in the bladder volume measurement device market.

We operate with a singular focus of empowering healthcare professionals to better serve their patients. Our unique products and services help clinicians see the hidden realities of the human body, giving them insights they need to optimize patient care.

For us, it starts with people: our team, our customers, and the patients they serve. Our innovation is based on finding new ways to offer simplicity where complexity exists. We also look for opportunities to increase the velocity of patient care, ultimately providing solutions that improve and extend patients’ lives.

Your Business

BladderScan®:

We pioneered the field of ultrasound bladder volume measurement in 1984, and over the years we have offered solutions that minimize hospital acquired infections and optimize efficiency for users everywhere. Since then, we evolved the market to be the first to introduce an artificial intelligence technology, ImageSense®, leveraging real-world data to consistently detect and define bladder location, size and shape.

CFlex™:

Building on our legacy as a trusted leader in endoscopic visualization, the new CFlex™ is our single-use flexible cystoscope designed to deliver streamlined efficiency from setup to use. By providing a new scope for every case, CFlex™ eliminates cleaning, sterilization, and repair needs — helping to reduce turnaround delays and cross-contamination risks so teams can stay focused on patient care.

Responsibilities

How will you add Value?

• Business Management:As a Verathon Sales Representative you will strategically manage the business in your territory to promote the Verathon BladderScan® and CFlex™ product lines. You will execute sales strategies and techniques to realize sales opportunities identified in the Total Available Market (TAM) segmentation and analysis
• Be a Trusted Partner: You will generate new business and maintain existing business by understanding the needs, building rapport, and influence customers by delivering presentations to customers including creative solutions to their problems. You will manage the relationships with key customer stakeholders like Clinical Nursing, C-suite Executives, Administration, and BioMed contacts.
• Achieve and Exceed Revenue Targets:You will generate a high volume of sales activity by in-person prospecting, product evaluations, proposal generation, customer presentations, and negotiations. You will forecast your business potential in order to ensure your sales pipeline supports the achievement of monthly, quarterly, and annual goals.
• Understand your market: You will learn new industry and market information that allow you to adapt to shifts in market demand and strategy. You will engage in strategic business planning and execution and provide accurate and thorough sales reporting to leadership.

Qualifications

Who are we looking for?

Key Attributes:

• Driven:You have incredible initiative and roadblocks are motivators to overcome barriers.
• Competitive: You refuse to lose and maintain motivation to pursue new business in the face of rejection. You never cross an ethical line and compete through effective preparation and planning.
• Organized and Disciplined Executor: You keep your business organized allowing you to have meticulous follow up and prepare material with a high standard of precision and thoroughness.
• Strategic & Structured Selling:You understand funnel and pipeline management and strategically manage your sales pipeline in order to achieve monthly, quarterly, and annual goals. You continually move the customer through the sales process and effectively negotiate with the customer based on a strong understanding of their constraints and priorities.
• Passion for improving patient lives: You are passionate about medical technology in order to improve and save patient lives. You draw on your clinical acumen to build rapport and influence decision making and strategy.

TheBasic Requirements:

• Bachelor’s degree required
• 2+ years B2B outside sales experience
• Must be able to lift up to 100 pounds and carry up to 25 pounds
• Able to meet vendor credentialing requirements for all healthcare systems(including COVID-19 vaccine)
• Must be insurable and have a valid driver's license
• Must reside within territory, Grand Rapids, MI preferred
• Required overnight travel is 5-7 nights per month, on average, to cover territory that includes West Michigan and Northern Indiana.
• Required to travel outside assigned territory for annual sales meeting, regional meetings and in person training, as needed

The Benefits of Working with Us

• Base Salary.$70,000
• Additional Commission Potential. $70,000-90,000 (The variable incentive (commission) for this position is estimated to be within this range.Actual commission may be lower or higher depending on quota attainment. For new hires starting after January 1st, commissions with be pro-rated based on start date and quota).
• Wellness & Life Balance Programs.Competitive benefits package including medical, dental, vision, basic life insurance, auto allowance and a 401(k) matching plan. For more information, please visit our complete Benefits Summary

  https://www.verathon.com/sites/default/files/2026-02/US_Sales_Employee_Benefits_Summary.pdf

• Growth & Development.Professional development programs, internal promotions, certification courses, and tuition reimbursement.
• Fun & Employee Engagement.Team appreciation events, team building activities and celebrations with a culture centered on employee engagement.

Our 7 Core Values

• Our Customers are at the Center of Everything We Do
• Winning Together
• Continuous Improvement Creates Competitive Advantage
• Be Better Be Different
• Do the Right Thing; Do Things Right
• We Are Genuine
• Enjoy the Journey

EEO

Research shows that women and underrepresented groups tend to apply to jobs only when they check every box on a job posting. If you’re currently reading this and hesitating to click “Apply” for that reason, we encourage you to go for it! Even if you are not a match for this role, we may have another opportunity that may be a great fit. Verathon is an equal opportunity employer and strongly supports diversity in the workplace. We believe that diverse ideas, opinions and perspectives will build a strong foundation for success. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Verathon will be based on merit, qualifications, and abilities. Verathon does not discriminate in employment opportunities or practices on the basis of race, color, religion, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by law.