Territory Manager (Tennessee + Kentucky)

Bedgear; Tennessee; Remote; USD 70,000 - 90,000; Full time

Job summary

BEDGEAR, a premium sleep and performance brand, seeks a Sales – Territory Manager for Tennessee and Kentucky. This full-time, remote-based role requires frequent travel to grow sales, educate retailers, and strengthen partnerships.

You will train store staff, expand market share, and collaborate with leadership to drive competitive strategies and customer education within the territory.

Qualifications

• Experience in B2B sales within consumer goods or retail environments.
• Strong communicator with ability to educate and train retail staff.
• Willingness to travel ≥75% and manage a multi-state territory.

Responsibilities

• Grow sales and expand BEDGEAR's presence across the territory.
• Deliver product education and training at partner locations and BEDGEAR locations.
• Coach Retail Sales Associates to improve product knowledge and performance.
• Identify new business opportunities and support contract negotiations with retail partners.
• Develop and execute sales strategies to hit revenue targets.
• Monitor competitive activity and advise on strategy.
• Represent BEDGEAR at trade shows and events.
• Document store visits with photos of POP displays and merchandising.
• Maintain call reports and provide performance feedback.
• Work remotely from a home office when not traveling.

Skills

Relationship building

Sales development

Training & coaching

Territory management

Retail partnerships

Job description

Sales – Territory Manager (Tennessee + Kentucky)
Reports to: Director – Marketing & Sales
Hours Available: Full-time
FLSA Class: Exempt
Physical Address: Remote – (Tennessee + Kentucky) (Home Office Based)
This role requires a motivated individual who is comfortable with frequent travel, spending 75% or more of their time on the road.
Job Type: Full-time
Salary Range: $70,000 - $90,000 + bonus + uncapped kicker opportunities (Actual compensation will be determined based on experience, location, and other factors permitted by law.)

About the Opportunity

At BEDGEAR®, we believe exceptional retail partnerships are built through education, collaboration, and a relentless focus on driving results for our customers and retail partners.

We're looking for a Sales – Territory Manager (Tennessee + Kentucky) who is passionate about building strong customer relationships, growing new business, and driving sales throughout the assigned territory. This role is ideal for someone who thrives in a fast-paced environment, enjoys developing retail partnerships, delivering impactful training, and identifying opportunities to grow market share while representing the BEDGEAR brand.

You won't just manage an assigned territory, you'll help strengthen retail partnerships, educate customers, identify new business opportunities, and increase brand awareness throughout Tennessee + Kentucky.

We're looking for someone who aligns deeply with our core values and brings the right mindset

as much as the right experience.

What You'll Do

As our Sales – Territory Manager (Tennessee + Kentucky), you'll be responsible for growing sales, strengthening retail partnerships, delivering product education, and expanding BEDGEAR's presence throughout the territory while partnering closely with retail partners, sales leadership, and key business stakeholders.

• Research, network, and establish relationships with key stakeholders, including:
  • Business Owners, Presidents, and C-suite Executives
  • Regional Operations Managers
  • Learning & Development Teams
  • Merchandising and Buying Groups
  • Store Management and Retail Sales Associates
• Maintain up-to-date knowledge of BEDGEAR products and competitive offerings.
• Conduct sales and marketing presentations, training sessions, and seminars at retail partner locations and BEDGEAR corporate locations.
• Provide one‑on‑one coaching and training for Retail Sales Associates to improve product knowledge and sales performance.
• Serve as a liaison between BEDGEAR and retail partners to identify new business opportunities, support contract negotiations, close sales, and assist in marketing strategy development.
• Develop and execute sales strategies to achieve assigned revenue targets.
• Monitor competitive activity and provide recommendations to maintain a competitive advantage in the marketplace.
• Represent BEDGEAR at trade shows, marketing events, and industry functions as needed.
• Conduct store visits to ensure merchandising compliance, including:
  • Documenting and photographing POP displays and visual merchandising setups
  • Identifying and recommending merchandising improvements
  • Evaluating competitive floor space and providing insights to sales leadership
  • Identifying areas for additional marketing collateral placement
  • Updating SharePoint with reports following store visits
• Maintain call reports and provide performance feedback from store visits.
• Work remotely with a self‑maintained home office when not traveling.

Please note that this job description is not intended to provide an exhaustive listing of tasks, activities, or responsibilities required of the employee in this role. Tasks, responsibilities, and duties may change without notice.

What Makes Someone Successful Here

Success in this role is about more than technical knowledge—it's about mindset, ownership, accountability, and how you show up for your team and the business.

Our Core Values

We look for