Territory Field Marketing Partner: Local Growth & Community

Whataburger Restaurants; Greenville (SC); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive Weekly Pay

Bonus Program

Company Vehicle, Cell Phone, andLaptop

5 weeks of PTO Starting on Day One

Paid Corporate Holidays

Paid Parental Leave

401(k) match up to 4%

Medical, Dental, Vision benefits

Job summary

Whataburger Restaurants is seeking a Regional Field Marketing Partner to activate the brand across markets, drive local relevance, and grow sales while strengthening community connections. You’ll build relationships with guests, community partners, and restaurant teams to elevate brand presence and deliver measurable local impact.

Travel within the assigned territory is required, and you’ll partner with Operations and leadership to ensure alignment, execution excellence, and ROI on marketing

Qualifications

• Bachelor's degree or equivalent work experience.
• 2+ years of marketing experience (LSM, advertising, or related field).
• Experience executing marketing plans and analyzing performance results.
• Strong relationship-building skills across teams, vendors, and communities.
• Ability to manage budgets and evaluate ROI on marketing spend.
• Experience collaborating cross-functionally to achieve business goals.
• Strong communication and presentation skills.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word, Outlook).
• Ability to work independently, prioritize, and manage multiple initiatives.
• Willingness to travel regularly within assigned territory.

Responsibilities

• Execute Local Store Marketing (LSM) plans to drive sales and traffic.
• Identify, secure, and activate community events, sponsorships, and partnerships.
• Collaborate with Operations to align marketing plans with restaurant goals.
• Build and maintain relationships with local businesses, leaders, and vendors.
• Analyze campaign performance and measure impact on sales and transactions.
• Manage and optimize territory marketing budgets (including six-figure spend).
• Coordinate promotions, materials, and in-store activations.
• Research and recommend media and advertising opportunities.
• Negotiate agreements with vendors and community partners.
• Deliver market insights, reporting, and recommendations to leadership.
• Align restaurant teams with marketing calendar, initiatives, and tools

Skills

LSM experience

Advertising

ROI analysis

Relationship building

Budget management

Cross-functional collaboration

Presentations

MS Office

Education

Bachelor's degree or equivalent

Job description

Whataburger Restaurants is seeking a Regional Field Marketing Partner to activate the brand across markets, drive local relevance, and grow sales while strengthening community connections. You’ll build relationships with guests, community partners, and restaurant teams to elevate brand presence and deliver measurable local impact.

Travel within the assigned territory is required, and you’ll partner with Operations and leadership to ensure alignment, execution excellence, and ROI on marketing