Regional Field Marketing Partner

Whataburger Restaurants; United States; Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Competitive Weekly Pay Bonus Program

Company Vehicle, Cell Phone, andLaptop

5 weeks of PTO

Starting on Day One Paid CorporateHoli

Paid Parental Leave

401(k) match $1/$1 up to 4%

Competitive Medical, Dental, andVision

Short-term and Long-term Disability

Opportunities for Career Development

Whataburger Family Foundation -Scholar

Discounted Meals for You and a Guest

Cell Phone Service Discounts

Computer & Software Discounts

Fitness / Gym Discounts

Awards and recognition for all you do

Retirement Celebration Program

Job summary

Whataburger is seeking a Regional Field Marketing Partner to bring the brand to life across markets, driving local relevance, sales growth, and community connection. You’ll build strong relationships with Guests, community partners, and restaurant teams to elevate brand presence and deliver memorable experiences.

You’ll collaborate with Operations and external partners to ensure marketing strategies are executed with excellence and measured results.

Qualifications

• Bachelor’s degree or equivalent work experience
• 2+ years of marketing experience (LSM, advertising, or related field)
• Experience executing marketing plans and analyzing performance results
• Strong relationship-building skills across teams, vendors, and communities
• Ability to manage budgets and evaluate ROI on marketing spend
• Experience collaborating cross-functionally to achieve business goals
• Strong communication and presentation skills
• Proficiency in Microsoft Office (Excel, PowerPoint, Word, Outlook)
• Ability to work independently, prioritize, and manage multiple initiatives
• Willingness to travel regularly within assigned territory

Responsibilities

• Execute Local Store Marketing (LSM) plans to drive sales and traffic
• Identify, secure, and activate community events, sponsorships, and partnerships
• Collaborate with Operations to align marketing plans with restaurant goals
• Build and maintain relationships with local businesses, leaders, and vendors
• Analyze campaign performance and measure impact on sales and transactions
• Manage and optimize territory marketing budgets (including six-figure spend)
• Coordinate promotions, materials, and in-store activations
• Research and recommend media and advertising opportunities
• Negotiate agreements with vendors and community partners
• Deliver market insights, reporting, and recommendations to leadership
• Align restaurant teams with marketing calendar, initiatives, and tools
• Experience in restaurant, retail, or multi-unit environments
• Background in Local Store Marketing, sponsorships, or community engagement
• Experience managing vendor relationships and contract negotiations
• Familiarity with media planning (billboards, local advertising, sponsorships)
• Proven success driving sales through grassroots marketing strategies
• Experience influencing or partnering with field operations teams
• Strong analytical mindset with ability to translate insights into action
• Passion for community involvement and brand storytelling

Job description

Welcome to Whataburger Careers! Our Flavor — Why Whataburger Whataburger isn’t just a fast-food burger chain it is where bold leadership starts — and where potential doesn’t just grow, it heats up. Whether you're leading the line or working behind the scenes, this is the place where opportunities stack up, and every day gives you a chance to Make a Difference. Since 1950, we’ve invested in people who lead with integrity, Serve with Heart, and bring their best flavor to the team. We believe in working together, speaking up, having a little fun, and Winning as One — because great burgers (and great teams) start with the right ingredients. If you're ready — to learn, grow, impact, and Move Forward Boldly — we’ve got your back and your path cooked to perfection.

Your Recipe for Impact — What You’ll Do As a Regional Field Marketing Partner, you’ll bring the Whataburger brand to life across your markets—driving local relevance, sales growth, and community connection. You’ll Make a Difference by building strong relationships with Guests, community partners, and restaurant teams that elevate brand presence and create meaningful local impact. You’ll Serve with Heart by leading initiatives that support charitable efforts, deliver memorable Guest experiences, and position our restaurants as valued members of the community. Through collaboration with Operations, leadership, and external partners, you’ll Win as One—ensuring marketing strategies are aligned, executed with excellence, and deliver measurable results. In this role, you’ll take ownership of your territory—leveraging insights, identifying opportunities, and optimizing performance to Move Forward Boldly as we grow and evolve our brand in every market you support.

Day-to-Day Ingredients — Responsibilities

• Execute Local Store Marketing (LSM) plans to drive sales and traffic
• Identify, secure, and activate community events, sponsorships, and partnerships
• Collaborate with Operations to align marketing plans with restaurant goals
• Build and maintain relationships with local businesses, leaders, and vendors
• Analyze campaign performance and measure impact on sales and transactions
• Manage and optimize territory marketing budgets (including six-figure spend)
• Coordinate promotions, materials, and in-store activations
• Research and recommend media and advertising opportunities
• Negotiate agreements with vendors and community partners
• Deliver market insights, reporting, and recommendations to leadership
• Align restaurant teams with marketing calendar, initiatives, and tools

The Sauce — Pay & Perks

• Competitive Weekly Pay Bonus Program
• Company Vehicle, Cell Phone, and Laptop
• 5 weeks of PTO
• Starting on Day One Paid Corporate Holidays
• Paid Parental Leave
• 401(k) match $1/$1 up to 4%
• Competitive Medical, Dental, and Vision Benefits
• Short-term and Long-term Disability Benefits
• Opportunities for Career Development and Growth
• Whataburger Family Foundation - Scholarship Program (dependents also eligible) and Hardship Grant Assistance
• Discounted Meals for You and a Guest
• Cell Phone Service Discounts
• Computer & Software Discounts
• Fitness / Gym Discounts
• Awards and recognition for all you do
• Retirement Celebration Program

What You Bring to the Table — Required Experience

• Bachelor’s degree or equivalent work experience
• 2+ years of marketing experience (LSM, advertising, or related field)
• Experience executing marketing plans and analyzing performance results
• Strong relationship-building skills across teams, vendors, and communities
• Ability to manage budgets and evaluate ROI on marketing spend
• Experience collaborating cross-functionally to achieve business goals
• Strong communication and presentation skills
• Proficiency in Microsoft Office (Excel, PowerPoint, Word, Outlook)
• Ability to work independently, prioritize, and manage multiple initiatives
• Willingness to travel regularly within assigned territory

Extra Toppings — Desired Experience

• Experience in restaurant, retail, or multi-unit environments
• Background in Local Store Marketing, sponsorships, or community engagement
• Experience managing vendor relationships and contract negotiations
• Familiarity with media planning (billboards, local advertising, sponsorships)
• Proven success driving sales through grassroots marketing strategies
• Experience influencing or partnering with field operations teams
• Strong analytical mindset with ability to translate insights into action
• Passion for community involvement and brand storytelling

Where & How You’ll Work

This role is field‑based, supporting restaurants across an assigned market or region. You’ll travel frequently to partner with Operations, provide on‑site support, and maintain strong relationships with leaders and teams in the field. When not traveling, you’ll work from your home office, balancing independent work with virtual collaboration to support ongoing business needs. Success in this role requires full‑time availability, flexibility to adjust to evolving operational priorities, and the ability to travel regularly—including day trips, overnight travel, and extended market visits. While most travel will occur within your assigned market or region, some out‑of‑market support may be required based on business needs. Candidates must reside within the region they support and be able to travel throughout that area as needed.

Whataburger is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, age, or other condition or status protected by law.

Whataburger participates in the federal E-Verify Program. For more information go to www.dhs.gov/E-Verify. E-Verify is a registered trademark of the U.S. Department of Homeland Security.

*Eligibility rules may apply to specific benefits

3906 Pelham Rd Greenville SC 29615-5003

People make the difference at Whataburger. We take pride in our work, take care of each other and love serving our customers. Join our family and we’ll work hard to instill values and skills that will serve you well no matter where your journey leads.