Tensilica Platform Marketing

Cadence Design Systems; San Jose (CA); On-site; USD 203,000 - 377,000; Full time

Benefits offered by this job

Paid vacation and holidays

401(k) with employer match

Employee stock purchase plan

Medical, dental and vision plans

Job summary

Cadence Design Systems is seeking a strategic Product Marketing Manager for the Tensilica IP portfolio in California. You will shape roadmaps, positioning, and market success, working at the intersection of product strategy, customer insights, and go-to-market execution.

Deep expertise in embedded processors and AI workloads will help translate market trends into differentiated product direction. The role requires leading customer engagements, aligning investments with market needs, and

Qualifications

• Bachelor’s degree in Electrical Engineering, Computer Science, or a related field; Master’s degree preferred.
• 15+ years of experience in engineering, applications engineering, product management, or product marketing.
• Deep experience with ARM, Xtensa, or RISC-V embedded processor architectures.
• Knowledge of Digital Signal Processors, machine learning, and AI workloads.
• Familiarity with C/C++ programming.
• Proven ability to work across cross-functional teams and influence stakeholders.

Responsibilities

• Define product success by aligning customer needs, market opportunities, and go-to-market execution, including collateral, libraries, RTOS support, and demos.
• Lead strategic customer engagements with differentiated positioning and value propositions.
• Identify emerging market opportunities and define future product requirements for Tensilica IP.
• Influence product priorities by partnering with marketing, engineering and sales.
• Communicate product direction and industry developments to field teams.

Skills

Embedded processor architectures

SoC design

Processor IP

C/C++ programming

Cross-functional collaboration

Strategic thinking

Education

Bachelor’s degree in Electrical Engineering

Master’s degree preferred

Tools

C/C++ compilers

Debuggers

RTOS environments

Job description

At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology.

Tensilica Platform Product Marketing - Tensilica IP As Cadence evolves its Tensilica Processor IP family to address growing demand for AI at the edge, we are seeking a strategic product marketing leader to help shape the next generation of the Tensilica IP portfolio. The Product Marketing Manager will play a strategic role in shaping the roadmap, positioning, and market success of Cadence’s current and next-generation Tensilica extensible processor IP. This role sits at the center of product strategy, customer insight, and go-to-market execution, translating market requirements and technology trends into differentiated product direction and stronger business outcomes. The ideal candidate brings a strong understanding of embedded processors and target markets such as automotive, IoT, and mobile, along with the ability to partner effectively with customers, sales, and engineering teams. Success in this role will require identifying emerging opportunities, influencing future product investments, strengthening competitive positioning, and helping drive customer adoption of Tensilica technology in high-growth applications including DSP, AI, and embedded software workloads.

Key Responsibilities

• Define and drive product success by aligning customer needs, market opportunities, and go-to-market execution, while ensuring the delivery of complete product solutions including collateral, software libraries, RTOS support, demo platforms, competitive analysis, and field enablement assets.
• Lead strategic customer engagements across Cadence by developing differentiated positioning, how-to-win strategies, and value propositions that support growth in priority accounts and segments.
• Identify emerging market opportunities and define future product requirements for Tensilica’s extensible processor technology, with a focus on strategic growth areas such as automotive, IoT, and mobile.
• Influence product priorities and enhancement decisions by partnering closely with marketing, engineering, and sales to align investments with customer needs, market trends, and business goals.
• Serve as a strategic communicator and advocate for the business by authoring and coordinating regular updates to field applications engineering and sales teams on product direction, technology innovation, and industry developments.

Qualifications

• Bachelor’s degree in Electrical Engineering, Computer Science, or a related field required; Master’s degree preferred.
• 15+ years of relevant experience in engineering, applications engineering, product management, or product marketing, with expertise in one or more of the following areas: embedded processor architectures, SoC design, processor IP, or embedded software tools including C/C++ compilers, debuggers, and RTOS environments.
• Deep experience with at least one major embedded processor architecture, such as ARM, Xtensa, or RISC-V, is required.
• Knowledge of Digital Signal Processors, machine learning, and AI workloads is required.
• Familiarity with C/C++ programming is highly desirable.
• Proven success working across cross-functional teams and influencing stakeholders in engineering, sales, and marketing.
• Strong strategic thinking, personal initiative, and the ability to operate independently in a fast-paced, results-oriented environment.
• Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear business and customer value.
• Ability to meet any role-specific work authorization or compliance requirements, if applicable.

Travel: Occasional domestic and international travel will be required to meet with customers and support industry events.

The annual salary range for California is $203,000 to $377,000. You may also be eligible to receive incentive compensation: bonus, equity, and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the salary range is a guideline and compensation may vary based on factors such as qualifications, skill level, competencies and work location.

Benefits

• paid vacation and paid holidays
• 401(k) plan with employer match
• employee stock purchase plan
• a variety of medical, dental and vision plan options
• and more.

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About Cadence

Cadence plays a critical role in creating the technologies that modern life depends on. We are a global electronic design automation company, providing software, hardware, and intellectual property to design advanced semiconductor chips that enable our customers create revolutionary products and experiences.

Thanks to the outstanding caliber of the Cadence team and the empowering culture that we have cultivated for over 25 years, Cadence continues to be recognized by Fortune Magazine as one of the 100 Best Companies to Work For.

Our shared passion for solving the world’s toughest technical challenges, our dedication to pushing the limits of the industry, and our drive to do meaningful work differentiates the people of Cadence.

Cadence is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, basis of disability, or any other protected class.