Technical Sales Representative - Western Michigan Territory

Composites One; Goshen (IN); On-site; USD 60,000 - 85,000; Full time

Job summary

Composites One is seeking a Technical Sales Representative based in Goshen, Indiana, focusing on customer relationship management and sales growth. The role emphasizes integrity, customer satisfaction, and meeting sales targets across Western Michigan.

Candidates should possess a strong sales background, technical aptitude, and excellent communication skills. A minimum of 3 years of experience in the Composites industry or a proven sales track record is required. The position offers flexibility and regular travel within the assigned territory.

Qualifications

• Minimum of 3 years of experience in the Composites industry or industrial manufacturing.
• Must have a proven track record of sales success.
• Strong technical aptitude and ability to learn specific supplier products.

Responsibilities

• Cultivate business relationships with new and existing customers.
• Meet Territory Budget Goals set by Sales Manager.
• Build and maintain strategic relationships as a technical resource.

Skills

Sales aptitude

Technical skills

Customer service

Communication skills

Proficiency in Microsoft Office Suite

Education

Bachelor’s Degree in Composite, Chemical or Mechanical Engineering

Tools

SAP

Sales Cloud

Salesforce

Job description

Position Overview

As a Technical Sales Representative, you will be responsible for all aspects of customer contact and relationships based on Integrity Selling and Composites One core values. You will maintain and grow sales revenue in your assigned region through new and existing accounts. The assigned territory will primarily support customers in and around the Western Michigan area. You will serve as a technical consultant and problem solver to customers and be responsible for meeting or exceeding Gross Profit Margin budget, as well as maximizing profitability within the assigned territory.

Key Responsibilities

• Support all aspects of customer contact and relationships based on the fundamentals of integrity and the Composites One Core Values.
• Cultivate business relationships with new and existing customers to increase sales revenue within assigned geographic territory.
• Meet Territory Budget Goals, including Sales, Gross Profit Margin (GPM) and others, as set by Sales Manager.
• Prepare action plans and schedules to identify specific targets and to project the number of contacts to be made.
• Monitor and maintain customer satisfaction, inventory needs and cross‑selling opportunities.
• Communicate with customers, suppliers and internal team on all key business aspects, including pricing, inventory, product quality, financial stability, competition, etc.
• Communicate new product and service opportunities, special developments, information or feedback gathered through field activity to appropriate internal staff and customers.
• Build and maintain strategic relationships with customers, suppliers and internal team by adding value as a technical resource and solutions provider.
• Uncover new opportunities within assigned sales territory; convert competitive business and strategic targets, as set by Sales Manager; increase product group share at existing accounts.
• Organize, grow and protect sales in assigned sales territory; effectively manage resources and expenses to maximize ROI.

Expected Skills And Qualifications

• A minimum of 3 years of related experience in the Composites industry and/or industrial manufacturing environment OR a minimum of 3 years of experience in sales or customer service with a proven track record of sales success and/or technical skills.
• Must be proficient in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook).
• Ability to learn internal database and software system.
• Knowledge of advertising and sales promotion techniques and knowledge of composites markets.
• Solid sales aptitude and the demonstrated ability to increase profits and market share.
• Strong technical aptitude; ability to learn and understand specific supplier products, processes and strategies to best serve our customers.
• Strong verbal and written communication skills; positive customer service focus.
• Valid driver's license required.

Preferred Skills And Qualifications

• Bachelor’s Degree in Composite, Chemical or Mechanical Engineering, or related industries.
• Familiarity with the use of CRMs.
• Prior experience with SAP, Sales Cloud or Salesforce.

Location & Travel

• This position is primarily remote and requires regular local and regional travel throughout the assigned sales territory, with a primary focus on supporting customers across Western Michigan.
• The role requires flexibility to accommodate customer and business needs, including occasional overnight travel and attendance at customer meetings, events, and other business‑related activities as required.

Pre-Employment Requirement

• Employment offers are contingent upon successful completion of a drug screen and background check. This requirement is especially critical for safety-sensitive roles.

Commitment to Diversity, Equity, and Inclusion

At Composites One, all qualified applicants are considered for employment without regard to race, color, religion, sex, national origin, age, marital status, sexual orientation, gender identity, veteran status, disability, or other protected classification as defined by applicable law and regulation.

ADA Accommodations

Accommodations are available for applicants with disabilities in all phases of the application and employment process. To request accommodation please contact the ADA Coordinator by email at [e-mail].