Technical Sales Manager, Waterproofing

ICP Group; Orlando, Northern (FL, KY); Hybrid; USD 90,000 - 140,000; Full time

Job summary

ICP Group is seeking a Technical Territory Sales Manager to drive growth of the Pli-Dek Waterproofing Solutions across Florida. This role combines sales leadership, territory development, and technical expertise to ensure products are specified, sold, and installed to the highest standards.

Expect extensive travel within the state. The ideal candidate has a strong background in waterproofing, roofing, or building envelope solutions and a proven ability to cultivate partnerships with specifiers,

Qualifications

• 10+ years of experience in construction trades with emphasis on waterproofing, roofing, or building envelope solutions.
• Proven track record of achieving sales growth, developing new accounts, and expanding product lines within a territory.
• Strong technical understanding of product specifications and installation practices.
• Self-motivated, entrepreneurial mindset with excellent relationship-building skills.
• Ability to travel extensively across Florida.

Responsibilities

• Drive revenue growth of Pli-Dek products by increasing sales within existing accounts and developing new business opportunities.
• Build and execute a territory sales plan focused on expanding market penetration and long-term profitability.
• Generate, qualify, and close sales opportunities with Division 7 Specifiers, Contractors and Distributors.
• Develop strong, trust-based relationships with key decision makers and influencers.
• Provide consultative selling and position Pli-Dek as the preferred waterproofing solution for high-performance applications.
• Support customers in project bidding, estimating, and specification development.

Skills

Territory sales

Relationship building

Technical credibility

Travel readiness

Job description

Innovative Chemical Products Group (ICP Group) is a leading formulator and manufacturer of specialty coatings, adhesives, and sealants serving the construction and industrial end markets. ICP Group is comprised of leading brands known for innovation, quality, and performance. Founded in 2015 and supported by a lean corporate team, ICP Group has scaled rapidly through organic and acquisition growth into one of the largest coatings, adhesives, and sealants companies in North America. ICP Group is headquartered in Andover, MA and has manufacturing and distribution sites throughout North America, Latin America, UK, Europe and the Asia Pacific region.

ICP Group is looking to hire a Technical Territory Sales Manager who will spearhead growth of our Pli-Dek Waterproofing Solutions product line across Florida. This role combines sales leadership, territory development, and customer relationship management with the technical expertise needed to ensure Pli-Dek systems are specified, sold, and installed to the highest standards. You will also be responsible for helping drive position through waterproofing distributors and regional independent waterproofing distributors.

The ideal candidate will be a dynamic sales professional with a strong background in waterproofing, roofing, or building envelope solutions, capable of cultivating deep partnerships with Division 7 Specifiers, distributors, contractors, and design professionals - while driving revenue growth and market share in the territory.

This position covers the entire state of Florida and requires extensive travel.

In this role you will be responsible for the following:

• Sales Growth & Territory Development
  • Drive revenue growth of Pli-Dek products by increasing sales within existing accounts and developing new business opportunities.
  • Build and execute a territory sales plan focused on expanding market penetration and long-term profitability.
  • Generate, qualify, and close sales opportunities with Division 7 Specifiers, Contractors and Distributors.
• Customer & Partner Engagement
  • Develop strong, trust-based relationships with key decision makers and influencers.
  • Provide consultative selling, positioning Pli-Dek as the preferred waterproofing solution for high-performance applications.
  • Keep distributors engaged, motivated, and consistently producing new leads.
• Market & Specification Support
  • Support customers in project bidding, estimating, and specification development.
  • Monitor industry trends, competitor activity, and regulatory changes that may impact sales opportunities.
  • Present Pli-Dek solutions at customer meetings, trade events, and industry functions.
• Technical Credibility
  • Leverage technical expertise to train and support ensuring installations meet specifications.
  • Conduct product demonstrations and job site visits as needed to build confidence in the brand.
  • Act as a trusted advisor who can bridge the gap between technical application and commercial results.
• Team & Professional Development
  • Collaborate with internal sales and technical support teams to maximize territory success.
  • Maintain a strong knowledge of ICP's Pli-Dek portfolio, specifications, and safe handling practices.
  • Pursue ongoing training to sharpen both technical and sales capabilities.

Requirements

• 10+ years of experience in construction trades with an emphasis on waterproofing, roofing, or building envelope solutions.
• Proven track record of achieving sales growth, developing new accounts, and expanding product lines within a territory.
• Strong technical understanding of product specifications and installation practices.
• Self-motivated, entrepreneurial mindset with excellent relationship-building skills.
• Ability to travel extensively across Florida.
• Exceptional work ethic, presentation skills, and customer-first approach.

This position is based out of a home office, with a preference for candidates located in the Orlando or Tampa area. The role will be heavily performed in the field and may involve exposure to varying weather conditions and elevated noise levels. While performing the duties of this job, the employee is regularly required to stand for long periods of time, walk, hear and use their hands, fingers, and eyes. The employee is occasionally required to climb, balance, kneel or lift up to 100 lbs. While performing duties the employee can be exposed to fumes or airborne particles. PPE is provided by the employer.

ICP Group is an Equal Employment Opportunity (EEO) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, sex, color, national origin, age, disability, veteran status, genetic data, or religion or other legally protected status.