Product Marketing Manager

Jobtailor; Chicago (IL); On-site; USD 90,000 - 120,000; Full time

Job summary

Jobtailor in Chicago seeks a Product Marketing professional focused on sales enablement in B2B SaaS. You will bridge US sales with Europe-based marketing and product teams to translate updates into enablement content and tools.

You’ll lead enablement sessions, build a single source of truth for messaging, and adapt campaigns for the US market while gathering weekly insights from across teams.

Qualifications

• Experience in product marketing with a focus on sales enablement in B2B SaaS or complex software.
• Proven ability to collaborate with sales and build trust in a go-to-market organization.
• Hands-on experience creating enablement materials and delivering training that helps sales teams adopt and use them.
• Ability to analyze customer conversations, sales calls, and feedback, then turn insights into clear messaging and objection handling.
• Proactive approach to using artificial intelligence to accelerate content creation, enablement, and workflows.

Responsibilities

• Bridge between US sales and Europe-based marketing and product teams.
• Translate product updates, sales feedback, customer insights, and market context into sales enablement content, playbooks, battle cards, AI-supported tools, and sales intelligence.
• Work closely with sales on win-loss insights, customer conversations, and Gong calls to identify what is landing, what is not, and which objections need to be addressed.
• Lead enablement sessions and training for the go-to-market organization.
• Create and maintain a reliable single source of truth for the current product story, messaging, and enablement materials.
• Create and support campaigns for the US market, adapting messaging to customer needs and market dynamics.
• Build practical routines and workflows for gathering, prioritizing, and rapidly responding to weekly input from product, marketing, sales, and customers.
• Feed structured customer and sales insights back into marketing and product teams to improve positioning, messaging, and enablement.

Skills

Product Marketing

Sales Enablement

Customer Insights Analysis

Training Delivery

AI Utilization

Tools

Gong

AI Tools

Job description

Responsibilities

• Act as the day-to-day bridge between the US sales organization and Europe-based marketing and product teams
• Translate product updates, sales feedback, customer insights, and market context into sales enablement content, playbooks, battle cards, AI-supported tools, and sales intelligence
• Work closely with sales on win-loss insights, customer conversations, and Gong calls to identify what is landing, what is not, and which objections need to be addressed
• Lead enablement sessions and training for the go-to-market organization
• Create and maintain a reliable single source of truth for the current product story, messaging, and enablement materials
• Create and support campaigns for the US market, adapting messaging to customer needs and market dynamics
• Build practical routines and workflows for gathering, prioritizing, and rapidly responding to weekly input from product, marketing, sales, and customers
• Feed structured customer and sales insights back into marketing and product teams to improve positioning, messaging, and enablement

Requirements

• Demonstrated experience in product marketing, with a strong focus on sales enablement in a B2B SaaS or complex software environment
• Proven ability to work closely with sales, communicate in a sales-relevant way, and build trust with a go-to-market organization
• Hands-on experience creating enablement materials and delivering training that helps sales teams adopt and use them
• Ability to analyze customer conversations, sales calls, and feedback, then turn insights into clear messaging and objection handling
• Proactive approach to using artificial intelligence to accelerate content creation, enablement, and workflows
• Strong organization and decision-making skills, with the discipline to document changes and keep teams aligned in a fast-moving environment
• Experience with industrial manufacturing, pricing, supply chain, logistics, or another complex industry is an advantage
• Fluent English
• Ability to collaborate effectively with Europe-based teams
• Chicago or the wider Midwest preferred; East Coast can work with regular travel to Chicago; West Coast locations generally less suitable because of collaboration with Europe

Core Competencies

Demonstrates expertise in product marketing and sales enablement within a B2B SaaS environment, with a focus on creating effective training materials and leveraging customer insights to enhance messaging and objection handling. Proficient in collaborating with cross-functional teams and utilizing artificial intelligence to streamline workflows and content creation.

Highest-signal resume keywords

• Product Marketing
• Sales Enablement
• Customer Insights Analysis
• Training Delivery
• Artificial Intelligence Utilization

Hard Skills

• Sales Enablement Content Creation
• Customer Conversation Analysis
• Objection Handling
• Training Material Development
• Sales Intelligence Tools

Soft Skills

• Strong Organization Skills
• Decision-Making
• Effective Communication
• Trust Building

Industry Keywords

• B2B SaaS
• Industrial Manufacturing
• Pricing
• Supply Chain
• Logistics

Tools & Technologies

• Gong
• AI-Supported Tools