Technical Product Marketing Manager

Wonda VR; United States; Remote; USD 102,000 - 144,000; Full time

Job summary

A leading company in the blockchain space seeks a Senior Product Marketing Manager to drive product-led growth. This role combines strategic market analysis with hands-on execution, targeting technical audiences in the Web3 ecosystem. The candidate will create compelling narratives, lead go-to-market efforts, and engage with developers to showcase product value. If you're passionate about the crypto world and have a track record in technical marketing, apply now.

Qualifications

• 6+ years in product marketing or technical marketing, ideally in crypto or infrastructure products.
• Strong communication skills to simplify complex concepts.
• Outstanding organizational skills for managing multiple projects.

Responsibilities

• Craft compelling narratives for rollup technology and developer tooling.
• Develop and execute go-to-market strategies for new releases.
• Analyze the Ethereum ecosystem for competitive intelligence.

Skills

Product Marketing

Technical Marketing

Market Analysis

Content Creation

Communication Skills

Job description

US or EMEA Remote (excluding France and Australia)

Consensys is the leading blockchain and web3 software company founded by Joe Lubin, CEO of Consensys and Co-Founder of Ethereum. Since 2014, Consensys has been at the forefront of innovation, pioneering technological developments within the web3 ecosystem.

Through our product suite, including the MetaMask platform, Infura, Linea, Diligence, and our NFT toolkit Phosphor, we have become the trusted collaborator for users, creators, and developers on their path to build and belong in the world they want to see.

Whether building a dapp, an NFT collection, a portfolio, or a better future, the instinct to build is universal. Consensys inspires and champions the builder instinct in everyone by making web3 universally easy to use and develop on.

Our mission is to unlock the collaborative power of communities by making the decentralized web universally easy to access, use, and build on.

You’ll get to work on the tools, infrastructure, and apps that scale these platforms to onboard one billion participants and 5 million developers. You’ll be constantly exposed to new concepts, ideas, and frameworks from your peers, and as you work on different projects — challenging you to stay at the top of your game. You’ll join a network of builders that reaches the edge of our ecosystem. Consensys alumni have moved on to become tech entrepreneurs, CEOs, and team leads at tech companies.

About Linea

Linea is the home network for the world. One where users are in control, empowered to set the terms for their digital and financial lives. Our leading ZK technology makes Ethereum effortless, unlocking web2-like speed, cost, and scale. We offer rich builder support, including Metamask Developer integrations, to help builders create more powerful, stickier dapps. Spearheaded by Ethereum ecosystem leaders, and together with the Linea community—we drive significant advancements across onchain experience for everyone.

We are the zkEVM Layer-2 blockchain powered by Consensys, built to scale Ethereum while preserving its security and decentralization. Launched in July 2023, Linea rapidly established itself with over $370M in Total Value Locked (TVL) across 400+ apps and 250M transactions processed, making it the largest zkEVM blockchain by total value secured (excluding associated tokens). Our mission is to empower everyone to live onchain.

The Role

The ideal candidate has experience working on product-led growth opportunities ideally at the intersection of infrastructure technology, developer tooling, and blockchain technology. You must have a passion for the crypto space, market analysis and positioning, and running go-to-market strategy and campaigns for technical audiences such as engineers and product managers.

Responsibilities

• Product Positioning & Messaging: Build a deep understanding of our technical personas in order to effectively onboard, excite, and show value to them within the realm of decentralized networks. Craft compelling, technically accurate narratives for our rollup technology, developer tooling, and ecosystem features.
• Go-to-Market Leadership: Develop and execute GTM strategies for new product releases, protocol upgrades, and developer-facing tools.
• Content Creation: Partner with Product Management and Engineering to understand product roadmap and upcoming releases to drive and implement release marketing efforts across users, partners and internal teams. Produce high-impact marketing collateral such as product one-pagers, webpages, solution briefs, technical blog posts, videos, and slide decks.
• Competitive Intelligence: Analyze the Layer 2 and broader Ethereum ecosystem to inform positioning, pricing, and messaging.
• Developer Engagement: Collaborate with DevRel and ecosystem teams to communicate product value to developers through docs, workshops, and community events.
• Sales & BD Enablement: Equip internal teams and partners with the resources and training needed to articulate our value proposition.

Requirements

• 6+ years of experience in product marketing, technical marketing, or solutions engineering—ideally in crypto, cloud, or infrastructure products—with a deep understanding of the motivations of technical audiences
• A proven track record of your ability to understand technical personas and build adoption and engagement of new and existing product lines
• Strong grasp of Ethereum fundamentals, L2 scaling solutions (Optimistic and/or ZK rollups), and developer tooling.
• Experience crafting compelling positioning, messaging and thought leadership content
• Ability to simplify complex technical concepts into clear, engaging messages.
• Proven success launching and growing technical products or protocols.
• Outstanding organizational skills to define and manage multiple projects with tight deadlines effectively within a fast-paced environment.
• Excellent written and verbal communication skills.
• Experience working cross-functionally in fast-paced, remote environments.

Bonus Points

• Active contributor or participant in Ethereum or other Web3 ecosystems.
• Prior experience working at a Layer 1 or Layer 2 protocol, crypto wallet, or DeFi project.
• Familiarity with tools like Dune, Etherscan, Hardhat, Foundry, or other developer stacks.
• Technical writing or open-source contributions.

Don't meet all the requirements? Don't sweat it. We’re passionate about building a diverse team of humans and as such, if you think you've got what it takes for our chaotic-but-fun, remote-friendly, start-up environment—apply anyway, detailing your relevant transferable skills in your cover letter. While we have a pretty good idea of what we need, we're ready for you to challenge our thinking on who needs to be in this role.

The salary range for US-based candidates only will be determined throughout the interview process depending on experience and skills.

US pay range (not including bonus, equity or other benefits)

$102,000—$144,000 USD

In the rapidly evolving Web3 space, we believe that everyone is a builder. This expansive paradigm requires a range of backgrounds, talents, skills, and experiences to influence and shape the future. At Consensys, this diversity fuels our ability to shift control and redefine the realm of possibility. We are committed to ensuring that our technology empowers people and communities with economic and political agency through decentralized technologies. We welcome the range of perspectives and differences and celebrate them. We're excited to see how your unique skills as a builder can contribute to our vision, drive innovation, and help us shape a more inclusive Web3.

Consensys is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Consensys is aware of fraudulent recruitment practices and we encourage all applicants to review our best practices to protect yourself which can be found (https://consensys.io/careers/best-practices-to-avoid-recruitment-fraud/).