Technical Product Marketing Lead: Developer Tools

Socket.dev; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Socket.dev is seeking a Technical Product Marketing Manager to bring our developer-facing products to market. You will own positioning, messaging and go-to-market for these products, and orchestrate programs across channels to drive growth.

This hands-on role is hybrid and based in New York City or San Francisco. You will work cross-functionally with Product, Sales, Growth and DevRel to influence revenue KPIs, roadmap and product priorities.

Qualifications

• 5+ years in product or technical marketing for API-first or developer tools products.
• Proven experience launching technical products with cross-functional teams (Product, Sales, Growth, DevRel).
• Strong written English for technical and business audiences.
• Analytical mindset with funnel metrics, adoption data, and win/loss analysis.

Responsibilities

• Positioning & Messaging: own strategic positioning and messaging for your products.
• Go-to-Market Leadership: own GTM and launch strategy, pricing, packaging and promotions.
• Market Intelligence: own market, customer, and competitive insights to guide strategy.
• Agentic Growth: contribute to discoverability and selection by AI agents via docs, content, and integrations.
• Sales Enablement: equip customer-facing teams with tools and content to sell and support.
• Copywriting: write product pages, launch content, technical comparisons, and enablement materials.
• Cross-Functional Contribution: support channel/campaign strategy and ecosystem programs.

Skills

Product marketing experience in API/AI

Developer tools knowledge

Cross-functional collaboration

Technical writing in English

Analytical mindset

Job description

Socket.dev is seeking a Technical Product Marketing Manager to bring our developer-facing products to market. You will own positioning, messaging and go-to-market for these products, and orchestrate programs across channels to drive growth.

This hands-on role is hybrid and based in New York City or San Francisco. You will work cross-functionally with Product, Sales, Growth and DevRel to influence revenue KPIs, roadmap and product priorities.