Technical Product Marketer, Developer Platform

Workday, Inc.; Boulder (CO); Hybrid; USD 135,000 - 226,000; Full time

Job summary

Workday, Inc. is seeking a Technical Product Marketer for the Developer Platform to own developer-facing technical content, from demos to API narratives, ensuring credibility and usefulness.

You’ll shape content across Workday Build, Workday AI Platform, and the agent ecosystem, translating complex platform capabilities into developer-friendly messages. You will partner with Platform Marketing leadership and cross‑functional teams to refine messaging, review content, and support launches,

Qualifications

• 5+ years of experience in product marketing, technical marketing, developer marketing, developer relations, product management, or related role.
• 3+ years creating technical content for developer audiences (demos, blogs, docs, API content, launch materials).
• 3+ years working with software platforms, developer tools, APIs, integrations, cloud applications, AI platforms, or enterprise tech.

Responsibilities

• Owning developer-facing technical content across the platform, including hands-on demos, technical blogs, solution briefs, API narratives, and developer documentation direction.
• Serving as a technical reviewer and creator for go-to-market strategy, ensuring platform messaging is accurate, credible, and meaningful to developer audiences.
• Translating complex platform capabilities across Workday Build, Workday AI Platform, and the agent ecosystem into clear narratives for developers.
• Partnering with Developer Relations to understand developers’ needs, feedback, and priorities.
• Collaborating with portfolio product management to stay connected to the roadmap and bring a developer and market perspective to product positioning.
• Raising the quality of developer-facing content by building what is missing, improving what exists, and setting a clear bar for technical credibility.

Skills

Product marketing

Technical marketing

Developer marketing

Developer relations

Product management

Technical content creation

APIs

Developer tools

Cloud platforms

Cross-functional collaboration

Technical storytelling

Developer audiences

Hands-on assets

AI platforms

Agents

Orchestration

Data platforms

Enterprise app development

Tools

APIs

Job description

About the Team

Your work days are brighter here. We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.

About the Role

As a Technical Product Marketer for the Developer Platform, you will be the developer voice within Platform Marketing. You will help ensure that every developer-facing message, demo, blog post, launch asset, and keynote narrative is technically credible, specific, and useful. In this role, you will shape and create technical content across Workday Build, Workday AI Platform, and the agent ecosystem. You will translate platform complexity into clear, developer-native narratives that help builders understand what is possible with Workday. Your work will support launches, developer education, community engagement, and broader go-to-market planning. You will also serve as a key advisor to Platform Marketing leadership. When new capabilities are being planned or positioned, you will help assess whether the story works from a developer’s point of view. You will identify gaps in messaging, product experience, or technical clarity before they reach the market.

In This Role, you will be responsible for:

• Owning developer-facing technical content across the platform, including hands-on demos, technical blogs, solution briefs, API narratives, and developer documentation direction.
• Serving as a technical reviewer and creator for go-to-market strategy, helping ensure platform messaging is accurate, credible, and meaningful to developer audiences.
• Translating complex platform capabilities across Workday Build, Workday AI Platform, and the agent ecosystem into clear narratives that developers can understand and use.
• Partnering closely with Developer Relations to understand the needs, feedback, and priorities of developers building in the Workday ecosystem.
• Collaborating with portfolio product management to stay connected to the roadmap, understand new capabilities before launch, and bring a developer and market perspective to product positioning.
• Helping raise the quality of developer-facing content by building what is missing, improving what exists, and setting a clear bar for technical credibility.

Basic Qualifications

• Minimum 5 years of experience in product marketing, technical marketing, developer marketing, developer relations, product management, or a related role.
• Minimum 3 years of experience creating technical content for developer or technical audiences, such as demos, blogs, documentation, solution briefs, API content, or launch materials.
• Minimum 3 years of experience working with software platforms, developer tools, APIs, integrations, cloud applications, AI platforms, or enterprise technology.
• Experience partnering with product management, engineering, developer relations, marketing, or go-to-market teams to bring technical products to market.
• Experience translating technical capabilities into clear messaging, positioning, and content for external audiences.

Other Qualifications

• Strong understanding of developer audiences, including how developers evaluate platforms, learn new tools, and decide whether a product is credible and useful.
• Skilled in technical storytelling, with the ability to explain complex platform capabilities in a way that is clear, specific, and grounded in real developer use cases.
• Experience creating hands‑on or developer‑facing assets, such as demos, technical blogs, API narratives, tutorials, launch content, or solution briefs.
• Ability to work across cross‑functional teams, including Developer Relations, product management, engineering, and marketing, to align on priorities and improve the developer experience.
• Curiosity and comfort working with emerging technology areas such as AI platforms, agents, orchestration, data platforms, integrations, or enterprise application development.

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role‑specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process.

Primary Location: USA.CO.Boulder

Primary Location Base Pay Range: $133,600 USD - $200,400 USD

Additional US Location(s) Base Pay Range: $127,000 USD - $225,500 USD

Additional Considerations: The application deadline for this role is the same as the posting end date stated as below: 11/23/2026

Our Approach to Flexible Work

With Flex Work, we’re combining the best of both worlds: in‑person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in‑office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you’ll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Equal Opportunity and Inclusion Statements

Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

Workday is committed to providing reasonable accommodations for qualified individuals during our application process, in order to perform one or more essential functions of their job, as well as regarding the use of AI tools for employment decision‑making to any degree.

Workday prohibits taking adverse action against any candidate or employee for reporting a possible violation of this policy, requesting one or more work accommodations, exercising a privacy right, or cooperating in an investigation in accordance with applicable law. Any employee who retaliates against a candidate or employee for doing so may be subject to disciplinary action, up to and including termination of employment, to the fullest extent allowable under applicable law.

Workday will never ask candidates to pay a recruiting fee, or pay for consulting or coaching services, in order to apply for a job at Workday.

We do not accept resumes from headhunters, placement agencies or other suppliers that have not signed a formal agreement with us.

Workday is proud to be an equal opportunity workplace.

Individuals seeking employment at Workday are considered without regards to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws.

Further, pursuant to applicable local ordinances, Workday will consider for employment qualified applicants with arrest and conviction records.

If you require a reasonable accommodation, you may email [e-mail], as far in advance as possible.

Please see below for more details including how to request an accommodation as a qualified veteran, due to a disability or for religious reasons, or as otherwise provided under applicable law.