Marketing Manager

ALMCO; Albert Lea (MN); On-site; USD 70,000 - 90,000; Full time

Job summary

A manufacturing company in Minnesota seeks a Marketing Manager to lead marketing initiatives aimed at enhancing brand awareness and customer engagement. This role involves managing campaigns, content development, and tradeshow coordination. The ideal candidate should have a degree in Marketing and at least three years of experience in a professional marketing role. Strong organizational and communication skills are essential for this position. The company offers a collaborative environment focused on strategic growth.

Qualifications

• Minimum of 3 years of professional marketing experience.
• Strong organizational and project management abilities required.
• Photo and video editing skills are a plus.

Responsibilities

• Lead digital and traditional marketing activities.
• Manage website content and oversee content development.
• Coordinate tradeshow activities and oversee branding efforts.

Skills

Communication Skills

Project Management

Proficiency in Microsoft Office

Creativity

SEO Knowledge

Education

Associate or Bachelor’s degree in Marketing

Tools

Google Analytics

CRM tools

Job description

INNOVANCE, INC.

Innovance is the holding company for a family of five, 100% employee-owned, Midwest-based manufacturing companies (Lou-Rich, ALMCO, Panels Plus, Mass Finishing, Jorgensen). Our mission is to lead, nurture, and grow a team of industrial manufacturing companies committed to making our OEM customers’ products better.

ABOUT ALMCO

ALMCO has been in business for 80 years, manufacturing quality industrial parts washers, industrial deburring, polishing, and tumbling equipment. Leading companies in automotive, aerospace, medical, ammunition, construction, fasteners, and many other industries trust ALMCO for high-quality equipment, media, and ongoing service.

At ALMCO, we’re passionate about helping our customers make their products better. We’re looking for a Marketing Manager to lead our marketing efforts, from digital campaigns and content creation to tradeshow coordination and brand management. If you enjoy developing strategies that drive engagement, creating meaningful content, and supporting a growing team in a collaborative environment, this role offers the chance to make a real impact while shaping the way our brand is seen in the market.

POSITION DESCRIPTION:

The Marketing Manager is responsible for planning, executing, and managing marketing initiatives that drive brand awareness, increase customer engagement, and support sales growth. This role will lead digital and traditional marketing activities, oversee content development, coordinate tradeshows, and maintain a consistent presence across online platforms. The ideal candidate is proactive, creative, and data-driven, with strong project management skills and a collaborative mindset.

ESSENTIAL FUNCTIONS:

• Grow the ALMCO brand by increasing brand awareness nationally and internationally.
• Create professional, appealing sales literature and other published marketing materials.
• Manage social media pages, including LinkedIn, YouTube and other valuable sites.
• Responsible for creating a weekly cadence of posts highlighting various activities and products and they will decide how to leverage posts to gain inquiries for equipment sales.
• Manage website content and blog pages
• Monitor SEO performance and Google Ads campaigns
• Manage email marketing platform
• Organize content for quarterly newsletter and distribution
• Research new markets and companies for targeted and direct campaigns.
• Responsible for generating blogs, white papers, case studies and other content marketing material
• Manage all aspects of tradeshow coordination including signage, booking of space and services, research ROI, manage lead capture and follow-up strategies.
• Coordinate print and video production for new products and direct product launch timing and execution
• Work with the sales team to determine what materials and content are required prior to the sale.

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

QUALIFICATIONS:

• Associate or bachelor’s degree in Marketing, Sales, Communications, or a related field.
• Minimum of 3 years of professional marketing experience.
• Proficiency with Microsoft Office Suite.
• Experience with Google Analytics and SEO best practices.
• Experience with marketing automation and CRM tools
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.Photo and video editing skills are a plus.
• Strong organizational and project management abilities.
• Excellent written and verbal communication skills.
• Ability to work collaboratively across multiple departments and handle multiple projects simultaneously.
• Requires a Driver’s License

These descriptions reflect the principal functions of the job for the purpose of job evaluation. It should not be construed as a detailed description of all work requirements of the job nor shall be construed as giving exclusive responsibility for every function described.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to use hands or fingers and talk and hear.

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Office space with desk. Trips to plant (in town) may be required to take photos or become familiar with equipment.

AMERICANS WITH DISABILITIES ACT:

If you are a qualified individual with a disability, you have a right to request that the Authority make reasonable accommodations in order to help you accomplish your work, which must still be performed in all essential functions.