Technical Inside Sales — Industrial Equipment & Support

Koch Finishing Systems; Caledonia (MI); On-site; USD 45,000 - 60,000; Full time

Job summary

Koch Finishing Systems is seeking an Inside Sales Representative at our Caledonia, MI location to support plating and anodizing equipment customers. You’ll respond to pricing, parts, and service questions, process orders, and collaborate with engineering and service teams.

The ideal candidate holds a Bachelor’s degree with 3+ years in sales or customer service, excels in relationship building, and can translate technical details into practical solutions.

Qualifications

• Bachelor’s degree and 3+ years in sales, customer service, material control, or related field; equivalent combo considered.
• Proven ability to build relationships and provide responsive, solutions‑oriented customer service.
• Strong sales, communication, organization, and follow‑through skills.
• Ability to manage multiple priorities, meet deadlines, and take ownership of customer needs.
• Strong problem‑solving skills and ability to understand and communicate technical information.
• Working knowledge of Microsoft Office and standard business management/ERP systems.
• Willingness to learn the technical details of plating and anodizing equipment through hands‑on training.
• Willingness and ability to travel domestically and internationally on occasion.
• Industrial equipment, manufacturing, mechanical, electrical, or technical sales experience is a plus.
• Second‑language proficiency is a plus.

Responsibilities

• Serve as primary contact for incoming calls and emails regarding parts, pricing, delivery, technical assistance, warranty questions, and general service.
• Develop and maintain long‑term relationships with existing customers while identifying opportunities to expand business.
• Follow up on leads and develop new accounts.
• Prepare work orders, process equipment and parts orders, and coordinate with engineering to keep service projects moving.
• Provide first‑line troubleshooting and use root‑cause problem solving to resolve issues.
• Build and maintain relationships with partner vendors about products, pricing, availability, and trends.
• Help customers identify spare parts and replacement needs over the life of equipment.
• Prepare estimates for service contracts, minor modifications, rework, and upgrades with engineering input.
• Identify opportunities to recommend parts, service, upgrades, and other value solutions.
• Travel occasionally for customer visits, inspections, measurements, and other business needs.
• Collaborate with sales, engineering, service, purchasing, and other departments to deliver a positive customer experience.

Skills

Sales experience

Customer service

Relationship building

Communication

Organization

Follow-through

Problem-solving

Multi-tasking

Travel readiness

Technical aptitude

Education

Bachelor’s degree

Tools

Microsoft Office

ERP systems

CRM software

Job description

Koch Finishing Systems is seeking an Inside Sales Representative at our Caledonia, MI location to support plating and anodizing equipment customers. You’ll respond to pricing, parts, and service questions, process orders, and collaborate with engineering and service teams.

The ideal candidate holds a Bachelor’s degree with 3+ years in sales or customer service, excels in relationship building, and can translate technical details into practical solutions.