Director, GTM, Technology Products

AssetMark Financial Holdings; Concord (CA); Híbrido; USD 140.000 - 190.000; Jornada completa

Descripción de la vacante

AssetMark Financial Holdings is seeking a go-to-market leader to connect Product and Engineering with Marketing, Sales, Operations, and Service. The role focuses on translating complex fintech technology into clear advisor value, while coordinating launches and enabling client-facing teams.

You will drive product messaging, plan go-to-market activities, and ensure high-quality marketing materials that reflect AssetMark’s brand.

Formación

• Bachelor's degree in marketing, business, communications, or related field; equivalent experience may be considered.
• 8+ years of experience in product marketing, technology marketing, or a related role.
• Experience launching software products or platform capabilities.
• Experience creating product positioning, sales materials, presentations, and demos.

Responsabilidades

• Define technology product positioning and messaging for AssetMark's platforms and advisor experiences.
• Plan and execute launches with cross-functional teams across Product, Engineering, Marketing, Sales, Service, and Operations.
• Partner with Sales and client-facing teams to prepare demos, presentations, product guides, and talking points.
• Review and ensure product materials reflect the product experience and AssetMark's brand with strong visual quality.
• Gather advisor and internal feedback to improve positioning, launches, and messaging.

Conocimientos

Product marketing

Go-to-market

Storytelling

Presentation skills

Educación

Bachelor's degree in marketing

Descripción del empleo

Job Description:

AssetMark is a leading wealth management platform dedicated to empowering independent financial advisors. AssetMark's mission is to enable financial advisors to make a profound difference in the lives of their clients. Over 10,000 advisors partner with AssetMark for our investment offerings, innovative technology, advanced services, and expertise, which they use to delight their clients and grow their businesses.

The Opportunity

AssetMark is expanding its technology platform and advisor experiences. We need a go-to-market leader who can turn complex technology into clear value for advisors, their clients, and AssetMark teams.

You will connect Product and Engineering with Marketing, Sales, Operations, and Service. You will help teams plan launches, explain product value, prepare demos, and equip employees who support and sell our services. You will bring strong marketing judgment, a keen eye for design, and a working knowledge of fintech and asset management.

This role reports to the SVP of Product and partners closely with the leaders of Marketing, Sales, Operations, Service, Product, Design, and Engineering.

We can only consider candidates for this position who are able to accommodate a hybrid work schedule and are close to our Concord, CA or Charlotte, NC office.

Key Responsibilities

Technology product positioning and messaging

• Define value propositions and messages for AssetMark's technology products, platform capabilities, and advisor experiences
• Turn complex product and technical concepts into clear, useful language for advisors and internal teams
• Tailor messages to advisor needs, client needs, and the audiences involved in evaluating, adopting, and using our technology
• Develop technology product messaging which is distinct from investment product and investment strategy marketing

Launch planning and execution

• Coordinate launch plans across Product, Engineering, Marketing, Sales, Service, and Operations
• Set launch goals, audiences, messages, materials, owners, and timing with partner teams
• Track launch readiness, raise gaps early, and help teams resolve issues that could affect launch
• Plan for adoption after launch, including follow-up communication, education, and feedback

Sales and internal enablement

• Partner with Sales and client-facing teams to prepare demos, presentations, product guides, and talking points
• Help teams explain how technology fits into advisor workflows and AssetMark's broader platform
• Build and maintain product materials that teams can use in conversations with advisors
• Gather questions and feedback from Sales, Operations, and advisors, then share useful findings with Product and Engineering

Product experience and creative quality

• Review product demonstrations, launch materials, and other customer-facing content for clarity, consistency, and quality
• Partner with Product Design and Marketing to make sure materials reflect the product experience and AssetMark's brand
• Apply strong visual judgment to presentations, demos, and digital content
• Help teams show product value through clear workflows, use cases, and examples

Market and customer insight

• Build knowledge of advisor needs, fintech trends, wealth management platforms, and the asset management industry
• Gather input from advisors and internal teams to improve positioning and launch plans
• Monitor competitor activity and market changes that may affect how AssetMark's technology is understood
• Use adoption and engagement data to improve messaging and future launches

Knowledge, Skills, and Abilities

• Strong product marketing, positioning, and go-to-market skills
• Ability to explain technology in clear language for business and advisor audiences
• Strong writing, presentation, and demo skills
• Good visual judgment and attention to design quality
• Ability to lead work across teams without direct authority
• Strong planning skills and ability to manage several launch activities at once
• Practical understanding of financial services, fintech, wealth management, or asset management

Education and Experience

• Bachelor's degree in marketing, business, communications, or a related field; equivalent experience may be considered
• 8 or more years of experience in product marketing, technology marketing, or a related role
• Experience launching software products or platform capabilities
• Experience creating product positioning, sales materials, presentations, and demos
• Experience in financial services, fintech, wealth management, or asset management preferred
• Experience coordinating cross-functional teams preferred

How We'll Measure Success

• Launch plans are clear, coordinated, and delivered against agreed dates
• Sales and service teams can explain and demonstrate the technology
• Advisors understand the product's value and how it supports their work
• Product launch materials are accurate, clear, and visually strong
• Product feedback reaches Product and Engineering and informs future improvements
• Adoption and engagement improve for the tec