Director of Advisor Marketing & Growth Strategy

AssetMark; Arizona; Hybrid; USD 140,000 - 190,000; Full time

Job summary

AssetMark is seeking a Director of Advisor Marketing to partner with senior leadership, scale advisor marketing programs, and lead a small team. The role focuses on content strategy, lead generation, and measurement to help independent financial advisors attract prospects and deepen client relationships.

Hybrid work model with locations near Concord, CA, Charlotte, NC, or Phoenix, AZ. Ideal candidates bring a strong background in advisor marketing, digital channels, and cross-functional

Qualifications

• 10+ years of marketing and digital marketing experience with strategy and execution.
• Experience developing content calendars, campaigns, and advisor-facing resources.
• Experience evaluating AI tools or martech vendors and translating findings into actions.

Responsibilities

• Lead advisor marketing strategy and programs, guiding a two-person team.
• Develop and manage content calendars, campaigns, and educational programs.
• Lead thought leadership projects and surveys; evaluate AI tools and vendors.
• Collaborate with Corporate Marketing, Sales, and Business Consulting to promote programs.
• Define metrics and report ROI to drive advisor engagement and growth.

Skills

Strategic marketing

Leadership & management

Content strategy

Lead generation

Program management

Analytics & measurement

Cross-functional collaboration

AI in marketing

Education

Bachelor's degree in marketing/communications/business

Tools

Salesforce

HubSpot

Google Analytics

Marketing automation platforms

Job description

AssetMark is seeking a Director of Advisor Marketing to partner with senior leadership, scale advisor marketing programs, and lead a small team. The role focuses on content strategy, lead generation, and measurement to help independent financial advisors attract prospects and deepen client relationships.

Hybrid work model with locations near Concord, CA, Charlotte, NC, or Phoenix, AZ. Ideal candidates bring a strong background in advisor marketing, digital channels, and cross-functional