Tech PR Director: Client Experience & Strategy

Interpublic Group; Seattle (WA); Hybrid; USD 105,000 - 135,000; Full time

Job summary

Weber Shandwick is seeking a Director of Client Experience to join our West Technology practice, leading earned media strategies for top tech brands and helping shape narratives at the intersection of business, technology, and culture.

The role blends traditional media with social, influencer, and owned content, requiring deep tech fluency, executive counsel, and a proven track record of high-profile placements. Hybrid, full-time role in a fast-paced, global agency.

Qualifications

• 8–10 years of experience in public relations, communications, or journalism, with a heavy emphasis on B2B technology within an agency environment.
• A proven track record of securing high-profile placements in top-tier business and technology publications.
• Exceptional ability to connect macroeconomic trends and cultural moments with enterprise tech narratives.
• Outstanding written and verbal communication skills; ability to draft compelling pitches, bylines, press releases, and executive briefing materials.
• Demonstrated experience managing and developing junior talent, with a collaborative approach to working across cross-functional teams.
• A high degree of adaptability and the ability to thrive in a fast-paced, matrixed, global agency environment.

Responsibilities

• Earned Media Strategy & Execution: design and execute proactive, integrated earned media campaigns that align with client business objectives. Secure top-tier business, financial, and tech trade coverage.
• Strategic Client Counsel: serve as a trusted advisor to senior clients. Provide real-time counsel on media landscape shifts, crisis/issues management, and executive visibility opportunities.
• Narrative & Message Development: translate complex, highly technical B2B products and services into compelling, culturally resonant stories that appeal to both technical decision-makers and the broader business community.
• Integrated Collaboration: partner seamlessly with Weber I/O (analytics and AI) and Weber Create (integrated media and influencers) to ensure earned media is machine-readable, optimized for search, and integrated into broader marketing ecosystems.
• Media Relations: maintain and continuously cultivate deep relationships with key journalists, editors, and analysts at top-tier business and technology publications.
• Team Leadership: manage, mentor, and inspire junior Technology team members. Guide their professional development and ensure excellence in execution across all account operations.
• Business Development: play a critical role in agency growth by contributing strategic media insights and participating in new business pitches for the Tech Practice.

Skills

Public relations

Media relations

Strategic thinking

Writing skills

Leadership

Adaptability

Job description

Weber Shandwick is seeking a Director of Client Experience to join our West Technology practice, leading earned media strategies for top tech brands and helping shape narratives at the intersection of business, technology, and culture.

The role blends traditional media with social, influencer, and owned content, requiring deep tech fluency, executive counsel, and a proven track record of high-profile placements. Hybrid, full-time role in a fast-paced, global agency.