Tech Content Marketing Strategist for SaaS & DevOps

Socket.dev; Austin (TX); On-site; USD 90,000 - 140,000; Full time

Job summary

Perforce Software is seeking a strategic Content Marketing Manager to drive content strategy, thought leadership, and product storytelling for our digital creation portfolio. This role partners with product marketing and subject matter experts to translate complex tech into clear, compelling content for developers, engineers, and enterprise leaders.

The ideal candidate will manage content programs that boost awareness, engagement, and pipeline, leveraging SEO, analytics, and an editorial

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.
• 4+ years of B2B content marketing experience, preferably in enterprise software, developer tools, DevOps, infrastructure software, SaaS, or technology industries.
• Proven success developing content programs that support both brand awareness and revenue growth.
• Experience partnering with product marketing, demand generation, and sales organizations.

Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned to business objectives, product launches, customer journeys, and revenue goals.
• Utilize SEO and AEO best practices to ensure brands are prominent in organic search and LLMed results for our target audiences.
• Build and manage editorial calendars that efficiently support brand awareness, thought leadership, and pipeline generation initiatives.
• Identify content gaps, audience needs, and market opportunities through customer insights, competitive research, and performance analytics.
• Partner with marketing leadership to support messaging frameworks, campaign themes, and integrated go-to-market initiatives.
• Measure, analyze, and report on content performance using established marketing metrics; refresh and repurpose top performing content into new formats.
• Optimize content strategies based on audience behavior, engagement, pipeline contribution, and revenue impact.
• Conduct ongoing content audits and recommend process improvements to increase content effectiveness and operational efficiency.
• Collaborate with product marketing and subject matter experts to translate complex technical concepts into clear, engaging content for developers, engineers, and executives.
• Lead content creation across blogs, thought leadership, case studies, customer stories, briefs, pages, reports, and multimedia formats.

Skills

Storytelling

Content development

Content strategy

SEO fundamentals

Demand generation

Customer journey mapping

Project management

Stakeholder management

Education

Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field

Tools

Google Analytics

Google Search Console

BrightEdge

Hive

Job description

Perforce Software is seeking a strategic Content Marketing Manager to drive content strategy, thought leadership, and product storytelling for our digital creation portfolio. This role partners with product marketing and subject matter experts to translate complex tech into clear, compelling content for developers, engineers, and enterprise leaders.

The ideal candidate will manage content programs that boost awareness, engagement, and pipeline, leveraging SEO, analytics, and an editorial