Content Marketing Lead for Software & DevOps

Content Creators; Austin, Northern (TX, KY); Hybrid; USD 85,000 - 120,000; Full time

Job summary

Perforce Software, Inc. seeks a strategic Content Marketing Manager to drive the content strategy, thought leadership, and storytelling for the Digital Creation portfolio (P4 and IPLM).

You will collaborate with product marketing, product management, and SMEs to translate complex technical concepts into clear, engaging content for developers, engineers, and enterprise buyers. You will own planning and execution of content programs, partner with teams across marketing and sales, and use

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.
• 4+ years of B2B content marketing experience in enterprise software, developer tools, DevOps, infrastructure software, SaaS, or technology industries.
• Proven success developing content programs that support both brand awareness and revenue growth.
• Experience partnering with product marketing, demand generation, and sales organizations.

Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned to business objectives, product launches, customer journeys, and revenue goals.
• Utilize SEO and AEO best practices to improve brand visibility in organic search and strategic content.
• Build and manage editorial calendars to support brand awareness, thought leadership, and pipeline generation.
• Identify content gaps, audience needs, and market opportunities through data and research.
• Collaborate with marketing leadership to support messaging frameworks and go-to-market initiatives.
• Measure content performance using marketing metrics and optimize accordingly.
• Refresh and repurpose top content into new formats across the customer journey.
• Create blogs, technical thought leadership, case studies, customer stories, briefs, and long-form content.
• Guide design and SMEs in developing video demos and tutorials for varied audiences.
• Ensure quality and consistency across channels and campaigns.
• Leverage AI tools responsibly to improve content development while maintaining editorial integrity.

Skills

Content strategy

Storytelling

SEO

Analytics

Project management

Stakeholder management

B2B marketing

Education

Bachelor's degree in Marketing/Communications/Journalism/Business

Tools

Google Analytics

Google Search Console

BrightEdge

Hive

Job description

Perforce Software, Inc. seeks a strategic Content Marketing Manager to drive the content strategy, thought leadership, and storytelling for the Digital Creation portfolio (P4 and IPLM).

You will collaborate with product marketing, product management, and SMEs to translate complex technical concepts into clear, engaging content for developers, engineers, and enterprise buyers. You will own planning and execution of content programs, partner with teams across marketing and sales, and use