Teammate Social Program Senior Consultant

Fayette Chamber of Commerce; Atlanta (GA); On-site; USD 85,000 - 120,000; Full time

Job summary

Truist Financial Corporation in Atlanta seeks a seasoned social media strategist to develop and execute multi-channel teammate social programs aligned with enterprise goals. You will manage content calendars, drive creative processes, and ensure risk review and measurement at scale.

In this role you’ll lead campaigns across Facebook, Instagram, Pinterest, LinkedIn, Snapchat, YouTube and more, partnering with marketing leaders and agencies, while mentoring teammates and guiding crisis

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and training.
• Five years of related experience or an equivalent combination of education and experience.
• In-depth knowledge of Marketing principles, analytics and digital.
• Experience managing projects and leading work streams.
• Knowledge of the industry landscape and competitors.
• Ability to interpret complex information and build consensus.
• Ability to coach and mentor teammates.
• Fluent in Excel and PowerPoint, with presentations for seniors.
• Expertise with social media channels including Facebook, Instagram, Pinterest, LinkedIn, Snapchat, YouTube.

Responsibilities

• Develop and deliver teammate social media program strategies aligned with enterprise goals.
• Build and manage content calendars and ensure compliance/risk review processes.
• Participate in social content asset production.
• Drive brand awareness, consideration and conversion across channels.
• Ensure brand visuals and voice consistency across social media.
• Develop actionable plans to grow and optimize presence and engagement.
• Create recommendations for innovative social tactics and tech.
• Build partnerships with marketing leaders, enterprise teams and agencies.
• Support crisis and incident protocols with listening, reporting and copy writing.

Skills

Excel

PowerPoint

Social media strategy

Content calendars

Campaign management

Stakeholder management

Education

Bachelor’s degree in Marketing/Communications/Business Administration or related field

Tools

Content calendar tools

Marketing analytics tools

Job description

Regular or Temporary: Regular

Language Fluency: English (Required)

Work Shift: 1st shift (United States of America)

Please review the following job description:

In accordance with Truist In-Office policy, this role will be in office 5 days/week.

Develop and execute multiple, and often concurrent social media strategies that support multiple line of business campaign goals and objectives through the teammate social program. Deliver effective and efficient strategies for planning, creative, optimization, measurement and reporting to deliver best in class teammate social media executions.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop and deliver teammate social media program strategies in alignment with enterprise and line of business strategies, goals and objectives.
• Build and manage content calendars, creative processes, legal/compliance/risk review processes, measurement and reporting.
• Participate in social content asset production.
• Drive brand and company awareness, consideration and conversion through various social media channels and creative executions.
• Ensure brand visual and voice consistency across social media.
• Develop and deploy actionable plans to evolve, grow and optimize teammate social program presence and engagement.
• Create recommendations for innovative social media tactics, initiatives and tech solutions.
• Build and maintain partnerships with leaders across marketing and the enterprise, as well as with social media channel and agency partners.
• Support crisis and incident protocols response when needed, including listening, reporting, community management and copy writing.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training.
• Five years of related experience or an equivalent combination of education and experience.
• In-depth knowledge and expertise of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital).
• Experience managing or leading projects or project work streams and operates as a lead in a specialty capacity.
• Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market.
• Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders.
• Ability to provide direction, coaching and mentor experienced teammates.
• Fluent in Excel and PowerPoint, preparing presentations for senior level teammates.
• Expertise with social media channels including Facebook, Instagram, Pinterest, LinkedIn, SnapChat, YouTube, etc.

Preferred Qualifications

• Financial services or related industry experience.
• Integrated marketing and/or digital marketing experience.
• Experience with delivering national social media and/or influencer marketing campaigns.
• Multi-cultural marketing experience.

OTHER JOB REQUIREMENTS / WORKING CONDITIONS

• Sitting: Frequently (25% - 50% of the time)
• Visual / Audio / Speaking: Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
• Manual Dexterity / Keyboarding: Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
• Availability: Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
• Travel: Up to 25%

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.

Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.