TB Diagnostics Marketing Manager — US

Becton Dickinson Medical Devices; United States; Remote; USD 105,000 - 168,000; Full time

Job summary

Becton, Dickinson and Company (BD) is seeking a Marketing Manager to lead the TB diagnostics portfolio and Clinical and Industrial Media in the United States. You will execute marketing strategies, support product launches (including MGIT 2 system), and collaborate with sales, global marketing, and cross-functional teams to drive adoption in labs and healthcare settings.

You will work cross-functionally to develop messaging, support campaigns, and monitor market trends, with travel ~30% and

Qualifications

• Bachelor's degree in Marketing, Business, Life Sciences, Microbiology, or related field.
• Minimum of 3 years experience in marketing, product management, sales, or commercial roles within life sciences, diagnostics, medical devices, or healthcare.
• Experience collaborating with sales teams and supporting commercial initiatives.
• Ability to analyze market data and translate insights into actionable recommendations.
• Strong written, verbal, and presentation communication skills.
• Ability to influence without direct authority.
• Must reside in the United States (Eastern or Central time preferred) and travel ~30%.

Responsibilities

• Support the development and execution of annual marketing plans for the US TB diagnostics portfolio and Clinical and Industrial Media.
• Assist in driving market adoption and commercial success of the MGIT 2 System, associated consumables, Clinical and Industrial Media.
• Plan US launch of the updated MGIT 2 platform.
• Develop value propositions, messaging, and positioning for laboratories and healthcare customers.
• Monitor local market trends, customer needs, and competitive activities to identify growth opportunities.
• Partner with Sales Operations and leadership to identify target accounts and drive adoption through upgrades and new customer acquisition.

Skills

Marketing experience

Market analysis

Cross-functional collaboration

Communication skills

Travel availability

Education

Bachelor's degree

Job description

Becton, Dickinson and Company (BD) is seeking a Marketing Manager to lead the TB diagnostics portfolio and Clinical and Industrial Media in the United States. You will execute marketing strategies, support product launches (including MGIT 2 system), and collaborate with sales, global marketing, and cross-functional teams to drive adoption in labs and healthcare settings.

You will work cross-functionally to develop messaging, support campaigns, and monitor market trends, with travel ~30% and