TB Diagnostics Marketing Manager — Launch & Growth

BD; Cockeysville (MD); On-site; USD 105,000 - 168,000; Full time

Job summary

BD is seeking a Marketing Manager to drive the TB diagnostics portfolio and Clinical/Industrial Media in the United States. The role collaborates with Sales, Global Marketing, and cross-functional teams to launch products and accelerate adoption of TB solutions, including MGIT systems.

The ideal candidate has a marketing or life sciences background, 3+ years of relevant experience, strong communication skills, and the ability to manage multiple projects in a fast-paced setting, with travel up to

Qualifications

• Bachelor's degree in Marketing, Business, Life Sciences, Microbiology, or related field.
• Min 3 years in marketing, product management, sales, or commercial roles within life sciences, diagnostics, medical devices, or healthcare.
• Experience collaborating with sales teams and supporting commercial initiatives.
• Ability to analyze market data and translate insights into actionable recommendations.
• Demonstrated ability to manage multiple projects and priorities in a fast-paced environment.
• Strong written, verbal, and presentation communication skills.
• Ability to influence without direct authority
• Must reside in the United States (Eastern or Central time preferred) and be able to travel approximately 30%.

Responsibilities

• Support the development and execution of annual marketing plans for the US TB diagnostics portfolio and Clinical and Industrial Media.
• Assist in driving market adoption and commercial success of the MGIT 2 System, associated consumables, Clinical and Industrial Media.
• Participate in the planning and execution of the US launch of the updated MGIT 2 platform.
• Support the development of value propositions, messaging, and positioning tailored to laboratory and healthcare customers.
• Monitor local market trends, customer needs, and competitive activities to identify growth opportunities.
• Partner with Sales Operations and commercial leadership to identify and prioritize target accounts, developing strategies that increase adoption of the TB portfolio through instrument upgrades, competitive conversions, and new customer acquisition.
• Participate in customer visits, industry conferences, and professional meetings to gather market insights and strengthen customer relationships.
• Provide marketing support for key accounts, regional activities, and national initiatives.
• Support the execution of product launch campaigns, educational programs, webinars, and promotional activities.
• Collaborate with digital marketing and communications teams to create compelling content and campaigns.
• Track marketing performance metrics and provide recommendations for continuous improvement.
• Work closely with Global Marketing, Sales, Medical Affairs, Clinical Affairs, Operations, and Customer Service teams to ensure alignment and successful execution of business objectives.
• Partner with global marketing teams to adapt globally developed sales enablement tools, presentations, customer-facing materials, and marketing resources for the U.S. market, ensuring local relevance, consistent messaging, and effective commercial execution.
• Partner with the Commercial Training team to develop and deliver product training that effectively communicates product features, customer benefits, and competitive positioning.

Skills

Marketing

Product management

Sales collaboration

Data analysis

Project management

Communication skills

Influence without authority

Travel readiness

Education

Bachelor's degree

Job description

BD is seeking a Marketing Manager to drive the TB diagnostics portfolio and Clinical/Industrial Media in the United States. The role collaborates with Sales, Global Marketing, and cross-functional teams to launch products and accelerate adoption of TB solutions, including MGIT systems.

The ideal candidate has a marketing or life sciences background, 3+ years of relevant experience, strong communication skills, and the ability to manage multiple projects in a fast-paced setting, with travel up to