Tasting Room Associate

Tasting Room Expo; Calistoga (CA); On-site; USD 39,000 - 55,000; Full time

Benefits offered by this job

Health benefits

Tips & commissions

Job summary

Joseph Cellars Winery is seeking a dynamic Tasting Room Associate for our Calistoga tasting room. You will host tastings, educate guests, and drive wine sales while delivering exceptional hospitality.

This role also involves phone-based customer development and Wine Club promotions to build lasting relationships. You should be comfortable with a POS system, CRM tools, standing for long periods, and lifting up to 40–50 lbs.

Qualifications

• Experience in telephone sales, wine sales, hospitality, or customer service preferred.
• Wine knowledge and/or wine industry experience strongly preferred.
• Ability to stand for extended periods and lift up to 40–50 lbs.
• Must be available to work weekends and winery events.

Responsibilities

• Greet guests and conduct tastings with hospitality and enthusiasm.
• Educate guests about Joseph Cellars wines, vineyards, and winery history.
• Build relationships and encourage Wine Club enrollment.
• Operate the winery's POS system and handle sales.
• Assist with private tastings and winery events.
• Maintain a clean, welcoming tasting room.
• Manage inventory and daily operational tasks.
• Outbound sales calls and development of customer relationships.

Skills

Verbal communication

Written communication

Interpersonal skills

Phone sales experience

Wine knowledge

Tools

POS system

CRM software

Job description

Tasting Room Associate

About the Role

Joseph Cellars Winery is seeking an energetic, personable, and sales-driven individual to join our team. The ideal candidate is someone who can provide exceptional hospitality, create lasting relationships, strengthen existing relationships, and is comfortable with phone-based sales & customer relationship development.

Hospitality & Tasting Room

• Welcoming and engaging with winery guests with a warm, professional, and enthusiastic approach.
• Host and conduct wine tastings and provide engaging education about Joseph Cellars wines, vineyards, winemaking, and winery history.
• Create opportunities for wine sales and Wine Club enrollment.
• Build relationships with tasting room guests and encourage future visits and purchases.
• Assist with private tastings, special events, member events, release events, and other winery functions.
• Maintain a clean, organized, and welcoming tasting room and guest environment.
• Assist with opening and closing procedures, restocking, merchandise, inventory, and other daily operational needs.
• Operate the winery's POS system and process sales accurately.
• Perform other duties as assigned by management.

Phone Sales & Customer Development

• Conduct consistent outbound sales calls to existing and prospective customers.
• Develop genuine, long-term relationships with customers through personalized phone conversations.
• Recommend wines based on customer preferences, purchasing history, occasions, and interests.
• Introduce customers to new releases, featured wines, library selections, special offers, and Wine Club opportunities.
• Maintain accurate customer records, including contact information, shipping addresses, purchasing preferences, and sales notes.
• Document customer interactions, preferences, and follow-up opportunities.
• Respond promptly and professionally to customer calls, emails, and other inquiries.
• Assist customers with shipping questions, order status, returns, and other post-sale needs.
• Provide exceptional customer service throughout the entire sales process.
• Identify opportunities to increase customer frequency, order size, Wine Club membership, and repeat purchases.
• Work collaboratively with winery leadership to execute sales promotions, campaigns, and targeted customer outreach.

What We're Looking For

• A Tasting Room Associate with the confidence and enthusiasm to ask for the sale.
• Excellent verbal and written communication skills.
• Strong interpersonal skills and the ability to build authentic customer relationships over the phone and in person.
• Previous telephone sales, wine sales, hospitality, tasting room, or customer service experience preferred.
• Wine knowledge and/or wine industry experience strongly preferred.
• Comfortable working independently while also contributing to a team environment.
• Highly organized, detail-oriented, and able to manage multiple priorities.
• Self-motivated, proactive, and accountable for achieving sales goals.
• Comfortable learning and using POS, CRM, email, and other computer-based sales tools.
• Professional appearance and demeanor.
• Must be at least 21 years of age.
• Ability to stand for extended periods and lift/carry cases of wine up to approximately 40–50 lbs.
• Must be available to work weekends, winery events, select holidays, and occasional evenings.

Schedule & Compensation

This is an hourly, non-exempt position. Compensation may include hourly wages, tips, commissions, $30+/hour DOE. Health Benefits as well. The schedule will include regular weekend shifts and participation in winery events, with additional hours based on business needs.

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