Tap Room Marketing Manager: Local Experiences & Growth

Tilray Brands, Inc.; Las Vegas (NV); On-site; USD 85,000 - 120,000; Full time

Job summary

Tilray Brands, Inc. is seeking a Marketing Manager for Tap Rooms to lead the strategy and execution across our beverage tap room footprint.

You will translate national brand strategy into local activations, drive guest traffic and revenue, and collaborate with central and on-site teams to create premium guest experiences. The role requires a strong background in field and experiential marketing, working with cross-functional partners, managing budgets, and delivering ROI across multiple sites.

Qualifications

• Bachelor’s Degree in Marketing, Business, Hospitality, or related field preferred.
• 5+ years of marketing experience with field/local, experiential, hospitality, or on-premise marketing.
• Experience marketing a multi-site business (tap rooms/restaurants) strongly preferred.
• Experience in craft beverage, CPG, alcohol, or hospitality industries preferred.

Responsibilities

• Develop and own the annual tap room marketing calendar and go-to-market plan across the portfolio.
• Drive foot traffic, dwell time, and repeat visitation through localized campaigns and programming.
• Partner with Digital & Social Marketing on local content, paid media, email/CRM, and online reputation management.
• Build scalable programming frameworks that sites can localize and execute.
• Own in-venue tap room brand standards and on-site creative in partnership with Creative team.

Skills

Marketing strategy

Field marketing

Experiential marketing

Cross-functional collaboration

Budget management

Education

Bachelor's Degree in Marketing

Tools

MS Office

CRM systems (e.g., Salesforce)

Analytics tools

POS systems

Job description

Tilray Brands, Inc. is seeking a Marketing Manager for Tap Rooms to lead the strategy and execution across our beverage tap room footprint.

You will translate national brand strategy into local activations, drive guest traffic and revenue, and collaborate with central and on-site teams to create premium guest experiences. The role requires a strong background in field and experiential marketing, working with cross-functional partners, managing budgets, and delivering ROI across multiple sites.