Tap Room Growth Marketing Manager

Tilray; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

Tilray Beverages is seeking a Marketing Manager, Tap Rooms to lead the marketing strategy and execution for our portfolio of tap rooms and brewpubs across markets. You will translate national brand priorities into locally relevant activations that drive guest traffic, dwell time, and revenue, collaborating with Digital & Social, Creative, Brand, and on-site teams.

This role requires creative programming, data-informed decision making, and strong cross-functional leadership.

Qualifications

• Bachelor's degree required or equivalent.
• 5+ years marketing in hospitality/retail.
• Experience multi-site marketing (tap rooms/restaurants).
• Proven ROI from campaigns and promotions.
• Strong written and verbal communication.

Responsibilities

• Develop annual tap room marketing calendar and GTM plan.
• Drive foot traffic, dwell time, and revenue with local campaigns.
• Lead launch activations for new tap rooms and openings.
• Partner with digital/social, brand, and on-site teams for integrated programs.
• Build local partnerships with vendors, food trucks, and sponsors.
• Analyze performance and deliver quarterly business reviews.

Skills

Marketing strategy

Event planning

Partnerships

Data analysis

Cross-functional collaboration

Education

Bachelor’s Degree in Marketing or related field

Tools

MS Office Suite

CRM platforms

POS systems

Job description

Tilray Beverages is seeking a Marketing Manager, Tap Rooms to lead the marketing strategy and execution for our portfolio of tap rooms and brewpubs across markets. You will translate national brand priorities into locally relevant activations that drive guest traffic, dwell time, and revenue, collaborating with Digital & Social, Creative, Brand, and on-site teams.

This role requires creative programming, data-informed decision making, and strong cross-functional leadership.