Marketing Manager, Tap Rooms

Scorpion Therapeutics; Atlanta (GA); On-site; USD 85,000 - 130,000; Full time

Job summary

Tilray Beverages seeks a Marketing Manager for Tap Rooms to lead strategy and execution across our tap rooms and brewpubs. You will drive guest traffic, dwell time, and revenue with localized campaigns and launch playbooks.

You will collaborate with Digital, CRM, and events teams, manage budgets, and own brand standards in-venue. Experience in hospitality, retail, or craft beverage marketing is highly valued.

Qualifications

• Bachelor’s degree in Marketing/Business/Hospitality or related (preferred).
• 5+ years marketing experience in field/local, experiential, hospitality/retail/on-premise.
• Strongly preferred: multi-site business marketing.
• Preferred: craft beer/CPG/alcohol beverage/hospitality industries.

Responsibilities

• Develop and own annual tap room marketing calendar and go-to-market plan.
• Drive foot traffic, dwell time, repeat visitation via localized campaigns, promotions, loyalty, and seasonal programming.
• Partner with Digital & Social on local content, paid media, email/CRM, and online reputation management.
• Create scalable programming frameworks/playbooks for consistent local execution.
• Own in-venue brand standards (menus, signage, merchandise, on-site creative).
• Lead marketing for new tap room openings (launch playbooks and grand openings).
• Manage local community/partnership marketing (vendors, sponsorships, charity nights, merchant/association partnerships).
• Coordinate national brand moments and product launches at the tap room level.
• Partner with Customer Marketing on tap-room-tailored merchandise, POS, and retail assets.
• Manage tap room marketing budget (planning, allocation, PO/invoicing, vendor management, ROI tracking).
• Analyze performance and deliver reporting/recaps/quarterly business reviews.

Skills

Campaign management

Event marketing

Cross-functional collaboration

Vendor management

Budget management

Marketing strategy

CRM / email marketing

Education

Bachelor’s degree in Marketing/Business/Hospitality

Tools

MS Office

POS systems

Reservation systems

CRM software

Job description

Position Summary

Marketing Manager, Tap Rooms leads marketing strategy and execution for Tilray Beverages’ tap rooms and brewpubs to drive guest traffic, dwell time, repeat visitation, and revenue.

Essential Duties and Responsibilities

• Develop and own annual tap room marketing calendar and go-to-market plan.
• Drive foot traffic, dwell time, repeat visitation via localized campaigns, promotions, loyalty, and seasonal/tentpole programming (e.g., beer releases, live music, game-day/sports activations).
• Partner with Digital & Social on local content, paid media, email/CRM, and online reputation management.
• Create scalable programming frameworks/playbooks for consistent local execution.
• Own in-venue brand standards (menus, signage, merchandise, on-site creative).
• Lead marketing for new tap room openings (launch playbooks and grand openings).
• Manage local community/partnership marketing (vendors, sponsorships, charity nights, merchant/association partnerships).
• Coordinate national brand moments and product launches at the tap room level.
• Partner with Customer Marketing on tap-room-tailored merchandise, POS, and retail assets.
• Manage tap room marketing budget (planning, allocation, PO/invoicing, vendor management, ROI tracking).
• Analyze performance and deliver reporting/recaps/quarterly business reviews.

Skills and Abilities (Required/Preferred)

• Creative, experiential/event programming mindset.
• Data-informed decision-making using traffic, sales, digital engagement, and guest sentiment.
• Strong project management and cross-functional collaboration.
• Excellent communication; comfortable with vendors/community partners.
• Budget management experience (POs/invoicing/ROI reporting).Proficient MS Office; familiarity with social/digital, email/CRM, and POS/reservation systems a plus.
• Strong plus: craft beer industry and on-premise/hospitality marketing.

Education and Experience Requirements

• Bachelor’s degree in Marketing/Business/Hospitality or related (preferred).
• 5+ years marketing experience in field/local, experiential, hospitality/retail/on-premise.
• Strongly preferred: multi-site business marketing.
• Preferred: craft beer/CPG/alcohol beverage/hospitality industries.

Physical/Work Requirements

• Regular tap room/event presence; frequent local/regional travel; valid driver’s license.
• Evening/weekend/holiday work as needed.
• Walking/standing/bending/stooping and light-to-moderate lifting.