Talent Lead, Local Media & Creator Strategy

NBE NBA Entertainment; Secaucus (NJ); Hybrid; USD 185,000 - 200,000; Full time

Benefits offered by this job

Discretionary performance bonus

Benefits package

401(k) plan

Wellbeing allowance

Job summary

NBA in Secaucus, NJ is seeking a senior talent leader to shape strategy for Local Media, managing on-air personalities, analysts, and creator talent across network programming. You will build scalable models for multi-market production and align talent deployment with content and audience goals.

You will lead teams, oversee onboarding and performance feedback, and collaborate with production, marketing, partnerships, and content leaders to drive innovative formats and fan engagement.

Qualifications

• Bachelor’s degree in Media, Communications, Business, or a related field preferred.
• 10+ years of experience in sports media, broadcast production, talent management, or related fields.
• Demonstrated experience managing or leading talent strategies at a network, league, or large-scale media organization.
• Experience working with both traditional broadcast talent and emerging creator/influencer talent preferred.
• Significant experience negotiating talent agreements and pricing.
• Prior experience leading teams and managing complex, multi-market operations.

Responsibilities

• Lead the overall talent strategy for Local Media, including announcers, analysts, and creator/influencer talent across all network programming.
• Oversee talent identification, evaluation, and selection to ensure alignment with local market needs and broader NBA brand objectives.
• Lead and manage a team responsible for talent strategy, talent operations, and day-to-day coordination, including setting priorities, providing guidance, and supporting performance and development.
• Manage talent relationships, including onboarding, development, performance feedback, and ongoing engagement.
• Partner with Talent Production Lead and Game Production Leads to integrate talent seamlessly into live game, studio, and digital productions.
• Collaborate with Content Planning Lead to expand and operationalize non-traditional and creator-led talent formats.
• Develop scalable talent models that support centralized and local production across multiple markets.
• Ensure consistency in talent quality, preparation, and presentation across all productions.
• Create a culture of consistent coaching and feedback across talent and the full content team.
• Partner cross-functionally with Programming, Marketing, Partnerships, and Social/Digital Content teams to align talent deployment with content strategy and audience engagement goals.
• Provide strategic input into new formats, including alternate broadcasts, digital-first productions, and multilingual programming.
• Monitor industry trends in sports media, talent, and creator ecosystems and recommend innovations to enhance fan experience.
• Oversee talent-related budgets, contracts coordination (in partnership with Legal/Business Affairs), and resource allocation.

Skills

Sports broadcasting

Talent management

Live production

Editorial judgment

Cross-functional collaboration

Stakeholder management

Education

Bachelor’s degree in Media, Communications, Business, or a related field

Job description

NBA in Secaucus, NJ is seeking a senior talent leader to shape strategy for Local Media, managing on-air personalities, analysts, and creator talent across network programming. You will build scalable models for multi-market production and align talent deployment with content and audience goals.

You will lead teams, oversee onboarding and performance feedback, and collaborate with production, marketing, partnerships, and content leaders to drive innovative formats and fan engagement.