Talent Brand Program Manager

Coinbase

United States

On-site

USD 127,075 - 149,500

Full time

14 days+

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Job summary

Join a forward-thinking company dedicated to increasing economic freedom through innovative blockchain technology. As a Talent Brand Program Manager, you'll play a pivotal role in shaping our talent engagement strategies and community building efforts. Collaborate with a dynamic team to attract top talent and enhance our employer brand globally. This exciting position offers the opportunity to work with high-caliber colleagues and make a significant impact in the evolving financial landscape. If you thrive in a fast-paced environment and are passionate about the crypto space, this role is perfect for you!

Qualifications

5+ years of experience in talent branding, marketing, or community building.
Strong portfolio showcasing professional achievements in talent brand and network building.
Ability to work collaboratively across multiple functions and adapt quickly.

Responsibilities

Identify, engage and nurture talent communities globally.
Build engagement strategies including CRM, email campaigns, and events.
Leverage data and insights to measure recruitment strategy effectiveness.

Skills

Talent Branding

Community Building

Marketing

Data Analysis

Communication Skills

Education

Bachelor's degree in Business Administration

Bachelor's degree in Marketing

Bachelor's degree in Communications

Tools

Greenhouse

Gem

Talent Insights

LinkedIn Recruiter

Job description

Get AI-powered advice on this job and more exclusive features.

Ready to be pushed beyond what you think you’re capable of?

At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.

To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.

Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.

We are looking for a Talent Brand Program Manager with a focus on talent engagement and community building. Your role will include both traditional talent brand tactics as well as experimentation with on-chain communities and non-traditional channels. You'll collaborate across the Talent team to analyze and enhance our hiring strategy to bring more on-chain talent to Coinbase. If you excel in building, experimentation, and data-driven optimization, this opportunity is for you.

Role/Responsibilities:

Identify, engage and nurture talent communities globally
Build engagement strategies that include CRM, email campaigns, nurture campaigns, events, and/or employee advocacy programs
Research and develop a strategy for building networks and participating in communities that discuss onchain, crypto or NFT topics
Perform competitive analysis to identify trends, opportunities, and best practices to attract top talent and build our employer brand globally
Leverage data and insights to measure the effectiveness of recruitment strategies
Help identify and support events aligned with high priority talent segments and build candidate engagement strategies

What We Look For In You (ie. Job Requirements):

5+ years of experience in talent branding, marketing, or community building
Bachelor's degree in Business Administration, Marketing, Communications, or a related field
Proven ability to develop, execute, and optimize talent attraction or marketing programs that yield ROI
Experience with various marketing tactics including email campaigns, events, employee advocacy, and more with ability to measure effectiveness and ROI using data
Strong portfolio showcasing professional achievements in talent brand and network building
Excellent verbal and written communication skills with a strong attention to detail
Ability to work collaboratively across multiple functions and adapt quickly to changing priorities
Good quantitative and deductive skills, with the ability to support data-driven decisions

Nice to haves:

Active member and contributor to the web3 community with onchain experience
Proven experience with HR technology platforms and tools like Greenhouse, Gem, Talent Insights, LinkedIn Recruiter, etc
Experience with event coordination or management

P64800

Pay Transparency Notice: Depending on your work location, the target annual salary for this position can range as detailed below. Full time offers from Coinbase also include target bonus + target equity + benefits (including medical, dental, vision and 401(k)).

Pay Range: : $127,075 USD - $149,500 USD

Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.

Ready to be pushed beyond what you think you’re capable of?

Role/Responsibilities:

Identify, engage and nurture talent communities globally

Build engagement strategies that include CRM, email campaigns, nurture campaigns, events, and/or employee advocacy programs

Research and develop a strategy for building networks and participating in communities that discuss onchain, crypto or NFT topics

Perform competitive analysis to identify trends, opportunities, and best practices to attract top talent and build our employer brand globally

Leverage data and insights to measure the effectiveness of recruitment strategies

Help identify and support events aligned with high priority talent segments and build candidate engagement strategies

What We Look For In You (ie. Job Requirements):

5+ years of experience in talent branding, marketing, or community building

Bachelor's degree in Business Administration, Marketing, Communications, or a related field

Proven ability to develop, execute, and optimize talent attraction or marketing programs that yield ROI

Experience with various marketing tactics including email campaigns, events, employee advocacy, and more with ability to measure effectiveness and ROI using data

Strong portfolio showcasing professional achievements in talent brand and network building

Excellent verbal and written communication skills with a strong attention to detail

Ability to work collaboratively across multiple functions and adapt quickly to changing priorities

Good quantitative and deductive skills, with the ability to support data-driven decisions

Nice to haves:

Active member and contributor to the web3 community with onchain experience

Proven experience with HR technology platforms and tools like Greenhouse, Gem, Talent Insights, LinkedIn Recruiter, etc

Experience with event coordination or management

P64800

Pay Range: : $127,075 USD - $149,500 USD

Commitment to Equal Opportunity

Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Know Your Rights notice here . Additionally, Coinbase participates in the E-Verify programin certain locations, as required by law.

Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information. For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here) .

Global Data Privacy Notice for Job Candidates and Applicants

Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required. For US applicants only, by submitting your application you are agreeing to arbitration of disputes as outlined here.

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