Talent Attraction Marketing Strategist

Virginia Economic Development Partnership; Richmond (VA); Hybrid; USD 70.000 - 80.000; Vollzeit

Zusammenfassung

The Virginia Economic Development Partnership (VEDP) is seeking an experienced Recruitment Marketing Specialist to join the Talent Accelerator Program’s Talent Acquisition Services team in Richmond, VA. This hybrid role focuses on recruitment marketing strategy, multi‑channel campaigns, and cross‑functional collaboration to drive talent attraction for Virginia locations.

The ideal candidate has 3+ years in talent acquisition or recruitment marketing, experience with employer branding, ads

Qualifikationen

• At least 3 years of experience in talent acquisition, recruitment marketing, corporate brand management or a related role.
• Experience coordinating marketing campaigns across multiple channels.
• Hybrid position based in Richmond, VA.

Aufgaben

• Partner with client talent acquisition and brand teams on recruitment marketing initiatives.
• Develop and execute recruitment marketing campaigns aligned to active client requisitions.
• Collaborate with Virginia Talent Accelerator Program Creative and Video Services teams in the development of recruitment marketing assets and content for talent attraction efforts.
• Stay current on recruitment and marketing trends and apply insights to continuously improve talent attraction strategies.
• Audit and update Talent Accelerator developed client career sites to maintain alignment with corporate career pages and functionality.
• Organize and maintain employer brand assets as well as Talent Accelerator designed creative assets.
• Work with internal teams on website enhancements, SEO initiatives, and candidate experience improvements.
• Serve as point of contact and optimize relationships with recruitment marketing vendors, including job advertising platforms, and media partners.
• Manage recruitment marketing campaign schedules, creative submissions, proofs, and approvals.
• Ensure vendor strategies align with hiring priorities, monitor performance and ROI, manage campaign budgets, and provide data‑driven recommendations to improve recruitment marketing outcomes.
• Discover and present opportunities for clients to participate in local/industry hiring and outreach events to meet hiring goals.
• Develop engaging subject lines, calls‑to‑action, and content structure to increase open rates and click‑through rates.
• Translate hiring priorities and workforce needs into compelling, on‑brand newsletter content that drives awareness and interest in open roles.
• Track engagement metrics and apply insights to continuously improve outreach effectiveness and audience relevance.

Kenntnisse

Communication

Independent work

Prioritization

Strategic thinking

Project management

Content writing

Employer branding

Data-driven decisions

Tools

WIX

WordPress

Google Ads

Google Analytics

CRM

Jobbeschreibung

The Virginia Economic Development Partnership (VEDP) is seeking an experienced Recruitment Marketing Specialist to join the Talent Accelerator Program’s Talent Acquisition Services team in Richmond, VA. This hybrid role focuses on recruitment marketing strategy, multi‑channel campaigns, and cross‑functional collaboration to drive talent attraction for Virginia locations.

The ideal candidate has 3+ years in talent acquisition or recruitment marketing, experience with employer branding, ads