Talent Acquisition Digital Content and Analytics Manager

Fresenius Medical Care North America; Tampa (FL); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading healthcare services company is seeking a skilled professional to lead the transformation of their careers site. This role involves collaborating with global stakeholders and managing content to enhance user experience and candidate engagement. The ideal candidate will have a strong background in recruitment marketing and project management, with a focus on improving employer branding and attracting top talent.

Qualifications

• Minimum of 5 years of experience in recruitment marketing or employer branding.
• Solid understanding of content strategy and storytelling.

Responsibilities

• Lead the transformation of the careers site, collaborating with third-party agencies.
• Manage career site content, ensuring accuracy and timely updates.
• Develop and analyze reports to demonstrate site performance.

Skills

Project Management

Written Communication

Verbal Communication

Education

Bachelor’s degree in Business

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Tools

Workday

Smartsheet

Job description

Employer Industry: Healthcare Services

Why consider this job opportunity:
- Opportunity for career advancement and growth within the organization
- Lead initiatives that significantly impact talent attraction and employer branding
- Work collaboratively with a talented, engaged team
- Engage in a dynamic and innovative environment focused on improving patient care
- Contribute to the transformation of the careers site to enhance user experience and candidate engagement

What to Expect (Job Responsibilities):
- Lead the transformation of the careers site, collaborating with third-party agencies and global stakeholders
- Manage career site content, ensuring accuracy and timely updates
- Source and create content to attract talent and amplify company culture
- Develop and analyze reports to demonstrate site performance and impact
- Optimize processes and tools related to digital content and analytics for the recruitment marketing team

What is Required (Qualifications):
- Bachelor’s degree in Business, Marketing, Communications, or equivalent experience
- Minimum of 5 years of experience in recruitment marketing, employer branding, or a related field
- Solid understanding of content strategy and storytelling
- Strong project management skills and ability to meet deadlines consistently
- Excellent written and verbal communication and presentation skills

How to Stand Out (Preferred Qualifications):
- Experience with Workday reporting and ATS integrations
- Knowledge of website analytics, UX, and SEO best practices
- Familiarity with job feeds and Smartsheet automations

#HealthcareServices #RecruitmentMarketing #EmployerBranding #DigitalContent #CareerOpportunities

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