TAAG Digital Ads Manager & Tech Lead

Publicis Groupe; New York (NY); On-site; USD 75,000 - 120,000; Full time

Job summary

Publicis Groupe seeks a Manager/Senior Manager in TAAG to oversee the activation and execution of digital media campaigns and to drive technology integrations for improved efficiency and performance. The role focuses on leading analysts, coordinating cross-functional teams, and mentoring talent across ad tech programs.

The candidate should have a Bachelor’s degree and 3–5+ years in digital media operations, with strong skills in GMP/Innovid/XR, data tools, and Excel/PowerPoint.

Qualifications

• 3–5+ years of experience in digital media operations, ad technology, or related fields (agency or publisher side).
• Bachelor’s degree in marketing, computer science, business, or related field preferred.
• Strong expertise in ad serving platforms (GMP, Innovid, XR), DMPs, DSPs, verification tools (DV, IAS), and tag management systems.
• Proven ability to manage and develop high-performing teams.
• Excellent problem-solving skills and attention to detail.
• Strong communication skills, with the ability to translate technical concepts to non-technical audiences.
• Experience with AI models (CoPilot, Claude, etc.).
• Proficiency in Microsoft Excel, PowerPoint, and other relevant analytics tools.

Responsibilities

• Oversee the activation and execution of digital media campaigns across display, video, social, mobile, and programmatic channels – hold media and creative teams to activation timelines.
• Lead strategic conversations on technology integrations to improve efficiency, data quality, and media performance.
• Ensure accurate implementation of ad server configurations, tagging, verification, and data management solutions.
• Troubleshoot technical issues with media teams, creative agencies, and vendors.
• Stay up to date on the evolving media technology landscape and provide thought leadership on best practices and innovations.

Skills

Digital media operations

Ad tech platforms

Leadership

Communication

AI models experience

Excel/PowerPoint

Education

Bachelor’s degree in marketing, computer science, business, or related field

Tools

GMP

Innovid

XR

Job description

Publicis Groupe seeks a Manager/Senior Manager in TAAG to oversee the activation and execution of digital media campaigns and to drive technology integrations for improved efficiency and performance. The role focuses on leading analysts, coordinating cross-functional teams, and mentoring talent across ad tech programs.

The candidate should have a Bachelor’s degree and 3–5+ years in digital media operations, with strong skills in GMP/Innovid/XR, data tools, and Excel/PowerPoint.