TAAG Manager

Publicis Groupe; New York (NY); On-site; USD 75,000 - 120,000; Full time

Job summary

Publicis Groupe seeks a Manager/Senior Manager in TAAG to oversee the activation and execution of digital media campaigns and to drive technology integrations for improved efficiency and performance. The role focuses on leading analysts, coordinating cross-functional teams, and mentoring talent across ad tech programs.

The candidate should have a Bachelor’s degree and 3–5+ years in digital media operations, with strong skills in GMP/Innovid/XR, data tools, and Excel/PowerPoint.

Qualifications

• 3–5+ years of experience in digital media operations, ad technology, or related fields (agency or publisher side).
• Bachelor’s degree in marketing, computer science, business, or related field preferred.
• Strong expertise in ad serving platforms (GMP, Innovid, XR), DMPs, DSPs, verification tools (DV, IAS), and tag management systems.
• Proven ability to manage and develop high-performing teams.
• Excellent problem-solving skills and attention to detail.
• Strong communication skills, with the ability to translate technical concepts to non-technical audiences.
• Experience with AI models (CoPilot, Claude, etc.).
• Proficiency in Microsoft Excel, PowerPoint, and other relevant analytics tools.

Responsibilities

• Oversee the activation and execution of digital media campaigns across display, video, social, mobile, and programmatic channels – hold media and creative teams to activation timelines.
• Lead strategic conversations on technology integrations to improve efficiency, data quality, and media performance.
• Ensure accurate implementation of ad server configurations, tagging, verification, and data management solutions.
• Troubleshoot technical issues with media teams, creative agencies, and vendors.
• Stay up to date on the evolving media technology landscape and provide thought leadership on best practices and innovations.

Skills

Digital media operations

Ad tech platforms

Leadership

Communication

AI models experience

Excel/PowerPoint

Education

Bachelor’s degree in marketing, computer science, business, or related field

Tools

GMP

Innovid

XR

Job description

Company Description

Publicis Groupe is a global leader in communication and is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Through a unified and fluid organization, Publicis Groupe partners with its clients across communication, media, data and technology to ensure access to the full breadth of capabilities in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.

Company Description

Publicis Groupe is a global leader in communication and is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Through a unified and fluid organization, Publicis Groupe partners with its clients across communication, media, data and technology to ensure access to the full breadth of capabilities in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.

Overview

Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX and integrated platform-based technologies including CJ, CitrusAd, Epsilon and Profitero. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

TAAG is a leader in the media and advertising industry, delivering innovative solutions that drive engagement, optimize performance, and leverage cutting-edge technology. We are committed to excellence, collaboration, and continuous improvement, providing our clients with best-in-class media and analytics strategies.

The Manager/Supervisor of TAAG is responsible for overseeing the flawless execution of digital advertising campaigns, leading technology integrations, and optimizing operational processes. This role requires strong technical expertise, leadership skills, and the ability to work collaboratively with internal teams, clients, and external vendors.

Responsibilities

Technology & Campaign Execution

• Oversee the activation and execution of digital media campaigns across display, video, social, mobile, and programmatic channels – hold media and creative teams to activation timelines.
• Lead strategic conversations on technology integrations to improve efficiency, data quality, and media performance.
• Ensure accurate implementation of ad server configurations, tagging, verification, and data management solutions.
• Troubleshoot technical issues with media teams, creative agencies, and vendors.
• Stay up to date on the evolving media technology landscape and provide thought leadership on best practices and innovations.

Team Leadership & Process Optimization

• Manage and mentor a team of Analysts and Sr. Analysts, providing guidance on campaign execution, technical troubleshooting, and career development.
• Develop and implement standardized processes for campaign setup, QA, and reporting to ensure accuracy and efficiency.
• Collaborate with cross-functional teams to streamline workflows and enhance operational effectiveness.
• Conduct training sessions on emerging ad tech solutions and best practices – work on building presentation skills.

Client & Stakeholder Collaboration

• Serve as a key point of contact for clients and internal teams regarding ad technology strategies and execution.
• Provide proactive recommendations to improve campaign performance and ensure alignment with business objectives.
• Maintain strong relationships with technology partners and vendors to support media innovations and troubleshooting needs.
• Support broader TAAG initiatives to propel the department forward within the industry.

Qualifications

• 3–5+ years of experience in digital media operations, ad technology, or related fields (agency or publisher side).
• Bachelor’s degree in marketing, computer science, business, or related field preferred.
• Strong expertise in ad serving platforms (GMP, Innovid, XR), DMPs, DSPs, verification tools (DV, IAS), and tag management systems.
• Proven ability to manage and develop high-performing teams.
• Excellent problem-solving skills and attention to detail.
• Strong communication skills, with the ability to translate technical concepts to non-technical audiences.
• Experience with AI models (CoPilot, Claude, etc.)
• Proficiency in Microsoft Excel, PowerPoint, and other relevant analytics tools.

Work Environment & Culture

• Work in a dynamic and collaborative environment where innovation is encouraged.
• Opportunity to lead technology-driven initiatives in a fast-evolving industry.
• Competitive benefits, career growth opportunities, and a culture of continuous learning.
• Commitment to diversity, inclusion, and continuous learning in an evolving digital landscape.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $75,050.00 - USD $120,159.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/9/2026.