Director, Marketing Technology & Media Activation

Publicis Groupe; New York, Northern (NY, KY); Hybrid; USD 112,000 - 180,000; Full time

Job summary

Publicis Groupe's Spark Foundry seeks a Marketing Technology Leader for the Technology & Activation Group (TAAG) in the United States. The role combines digital media operations, data governance, and measurement to guide campaigns from planning to activation across multiple offices.

You will translate business data needs into technical solutions, manage client and partner relationships, and build a high-performance TAAG team capable of delivering end-to-end campaigns while ensuring timely

Qualifications

• 6+ years’ industry experience in marketing technology or digital media
• 1–2 years’ experience managing teams
• Experience aligning technology with campaign strategy and measurement

Responsibilities

• Oversee TAAG team across offices and activate digital campaigns (display, video, social, mobile, programmatic)
• Co-lead strategic conversations with client and investment teams on technology integrations
• Lead trafficking and ensure QA and deadlines across teams
• Develop measurement strategies and data governance for client campaigns
• Share best practices to standardize TAAG output and drive optimization

Skills

Marketing technology

Team leadership

Data governance

Stakeholder management

Project management

Education

Bachelor's degree in Marketing/Advertising

Tools

Floodlight tags

DMP integrations

Programmatic advertising

Digital analytics platforms

Job description

Publicis Groupe's Spark Foundry seeks a Marketing Technology Leader for the Technology & Activation Group (TAAG) in the United States. The role combines digital media operations, data governance, and measurement to guide campaigns from planning to activation across multiple offices.

You will translate business data needs into technical solutions, manage client and partner relationships, and build a high-performance TAAG team capable of delivering end-to-end campaigns while ensuring timely