Director, Marketing Tech & Activation (TAAG)

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 112,000 - 180,000; Full time

Job summary

Spark Foundry, part of Publicis Groupe, seeks a Marketing Technology Leader to guide the TAAG group across the US in delivering end-to-end digital media operations, measurement, and data-driven activation. You will translate business data requirements into technical solutions, develop measurement strategies, and manage relationships with technology and data partners.

You will lead a team of client‑assigned resources responsible for media planning and activation functions, ensure on‑time

Qualifications

• 6+ years’ industry experience required.
• 1-2 years’ experience managing teams who work with marketing technology tools.
• Experience leading digital media technology and operations initiatives.

Responsibilities

• Oversee the TAAG team across offices and activate digital campaigns.
• Co-lead strategic conversations with client and investment teams on technology integrations.
• Support trafficking processes and elevate campaign QA and timing.
• Lead complex trafficking tasks including Floodlight tags and DMP integrations.
• Collaborate with vendors and internal teams to troubleshoot and optimize workflows.
• Maintain SME status on marketing tech, data, and measurement trends.

Job description

Spark Foundry, part of Publicis Groupe, seeks a Marketing Technology Leader to guide the TAAG group across the US in delivering end-to-end digital media operations, measurement, and data-driven activation. You will translate business data requirements into technical solutions, develop measurement strategies, and manage relationships with technology and data partners.

You will lead a team of client‑assigned resources responsible for media planning and activation functions, ensure on‑time