SVP, AI-Driven Marketing Technology & Lifecycle

PIMCO Ltd. - Pacific Investment Management Company

Newport Beach (CA)

On-site

USD 250,000 - 305,000

Full time

9 days ago

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Job summary

PIMCO seeks an executive to lead digital marketing transformation, architecting data, analytics and operating models to empower marketing across institutional, wealth and intermediary channels.

The role champions an AI-first approach with governed workflows for insight generation, decisioning and personalized content creation; collaboration across Marketing, Product Strategy, distribution, Technology, Legal and Compliance is essential to scale initiatives while respecting privacy and regulatory

Qualifications

15+ years in marketing tech, digital transformation, data/analytics
Experience delivering enterprise-scale marketing data/tech
Strong governance of data, privacy and compliance in marketing

Responsibilities

Lead data transformation in Marketing with Technology and stakeholders
Aggregate first-party engagement, account, product, and campaign data into audience views
Develop propensity models, scoring and next-best-action approaches
Create decision intelligence tools for audience and channel choices
Provide strategic influence across marketing tech, data science, analytics and operations

Skills

Data-driven marketing

Leadership of large programs

Cross-functional collaboration

Education

Bachelor's degree

Advanced degree in business/analytics/CS

Tools

Adobe Marketo Engage

Eloqua

Salesforce Marketing Cloud

HubSpot

Job description

PIMCO seeks an executive to lead digital marketing transformation, architecting data, analytics and operating models to empower marketing across institutional, wealth and intermediary channels.

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