Chief Marketing Tech & Customer Lifecycle (AI-First)

PIMCO Europe Ltd.; New York (NY); On-site; USD 250,000 - 305,000; Full time

Job summary

PIMCO Europe Ltd. is seeking an SVP, Marketing Technology & Customer Lifecycle Strategy to lead the next phase of digital transformation across marketing data, AI, and personalization.

You will architect data, analytics and operating models to enable audience insights, decisioning and content optimization across institutional, wealth and intermediary channels. You will partner with Marketing, Product Strategy, distribution, Technology, Legal and Compliance to scale pilots into enterprise-wide

Qualifications

• 15+ years in marketing technology, digital transformation, data and analytics with leadership.
• Delivered integrated marketing data and tech at enterprise scale.
• Strong knowledge of customer data architecture, identity resolution, consent management and APIs.
• Experience with segmentation, predictive modeling, propensity scoring, experimentation and ROI analytics.
• Experience deploying generative AI in production marketing workflows with governance and oversight.
• Able to translate complex tech concepts into a prioritized business roadmap.
• Experience in asset/wealth management or regulated financial services preferred.
• Experience with major marketing automation platforms (Adobe Marketo Engage, Eloqua, SFMC or HubSpot).
• Deep understanding of GDPR and privacy governance.

Responsibilities

• Lead data transformation and audience building for marketing across channels.
• Develop segmentation and insight capabilities for acquisition, retention and cross-sell.
• Identify and scale AI applications in research, planning, content, and optimization.
• Create measurement frameworks linking reach, engagement and ROI.
• Drive governance, adoption and training for regional marketing teams.

Skills

Marketing technology leadership

Customer data architecture

Identity resolution

APIs and system integration

Segmentation and modeling

Predictive analytics

Generative AI in marketing

Governance and privacy

Stakeholder influence

Education

Bachelor's degree in a relevant discipline

Advanced degree in business/analytics/computer science

Tools

Adobe Marketo Engage

Eloqua

Salesforce Marketing Cloud

HubSpot

Job description

PIMCO Europe Ltd. is seeking an SVP, Marketing Technology & Customer Lifecycle Strategy to lead the next phase of digital transformation across marketing data, AI, and personalization.

You will architect data, analytics and operating models to enable audience insights, decisioning and content optimization across institutional, wealth and intermediary channels. You will partner with Marketing, Product Strategy, distribution, Technology, Legal and Compliance to scale pilots into enterprise-wide