Senior Digital Analyst Paid Social

Grain Group; New York (NY); On-site; USD 72,000 - 88,000; Full time

Benefits offered by this job

401(k)

Dental insurance

Flexible spending account

Health insurance

Health savings account

Paid time off

Parental leave

Vision insurance

Job summary

Grain Group is seeking a Sr Media Buying Analyst in New York to own and optimize paid campaigns across Google, Meta, TikTok, and Pinterest. You will craft audience strategies, manage budgets, and drive ROAS with a hands-on, analytical approach.

Ideal candidates bring 3+ years of paid media management, strong data skills, and the ability to communicate results with clients. This on-site role offers competitive pay and comprehensive benefits.

Qualifications

• 3+ years of hands-on campaign management across Paid Search and Paid Social platforms (Google Ads, Meta, TikTok, Pinterest).
• Proven track record of delivering high-ROAS campaigns.
• Deep understanding of audience segmentation, funnel strategy, conversion tracking, attribution.
• Experience with data analysis using Analytics/Sheets.
• Strong client-facing communication and presentation skills.
• Mentor or manage teammates is a plus.

Responsibilities

• Own the end-to-end setup, execution, and optimization of paid campaigns across Google, Meta, TikTok, and Pinterest.
• Build and test custom audience segments using first-party data, pixel tracking, CRM uploads, and lookalike models.
• Analyze performance data to optimize campaigns for ROI and ROAS, adjusting bids and budgets in real time.
• Collaborate with creative, analytics, and strategy teams to develop full-funnel acquisition plans.
• Conduct A/B tests on ads, landing pages, and audiences to drive learning and improvement.
• Develop and maintain dashboards and reports highlighting insights and next steps.
• Stay current on platform updates and industry trends to evolve strategies.

Skills

Campaign management

Data analysis

Communication

Mentoring

Self-starter

Education

Bachelor's degree

Tools

Google Ads

Meta Ads

TikTok

Pinterest

Google Analytics

Looker Studio

Excel/Sheets

Job description

Who We Are

Grain Group accelerates the growth of the world’s most ambitious consumer brands. By aligning business insights with ROI-driven marketing, we unlock the competitive edge that allows clients to disrupt categories and reimagine industries. Our team is led by strategic thinkers and doers with diverse backgrounds in business, media, technology, and finance.

Who You Are

We are seeking a Sr Media Buying Analyst - Paid Search & Paid Social to join our team. This is a hands-on, performance-driven role for someone with deep expertise in setting up, launching, and optimizing campaigns across Google Ads (Search, Performance Max, and YouTube), Meta (Facebook and Instagram), TikTok, and Pinterest. The ideal candidate is highly analytical, ROI-focused, and experienced in leveraging custom audiences, retargeting strategies, and lookalike modeling to drive meaningful business outcomes.

What You'll Do

• Own the end-to-end setup, execution, and ongoing optimization of paid media campaigns across Google Ads (Search, Performance Max, YouTube), Meta Ads (Facebook, Instagram), TikTok, and Pinterest.
• Build and test custom audience segments leveraging first-party data, pixel-based tracking, CRM uploads, retargeting pools, and lookalike models to maximize reach and conversion.
• Continuously analyze performance data to optimize campaigns for ROI and ROAS, adjusting bids, budgets, creatives, and targeting strategies in real-time.
• Collaborate with cross-functional teams (creative, analytics, strategy) to develop full-funnel acquisition strategies and ensure cohesive messaging across platforms.
• Conduct A/B testing on ads, landing pages, and audience segments to drive continuous improvement and learning.
• Develop and maintain campaign performance reports and dashboards that highlight insights, opportunities, and next steps.
• Stay informed on platform updates, algorithm changes, and industry trends to proactively evolve campaign strategies.

Strategic & Leadership Responsibilities

• Serve as a subject matter expert for Paid Search and Paid Social within the agency, providing guidance to clients and internal teams.
• Partner with leadership on media strategy development and media planning for key accounts.
• Mentor junior analysts and buyers by sharing best practices, providing feedback, and helping to level up the team’s performance.
• Participate in client calls and presentations, clearly communicating campaign performance, strategic recommendations, and growth opportunities.
• Contribute to new business efforts as needed, including creating media plans, performance projections, and paid media POVs.

What You Bring

Requirements:

• 3+ years of hands-on campaign management experience across Paid Search and Paid Social platforms, specifically Google Ads, Meta, TikTok, and Pinterest.
• Proven track record of delivering high-ROAS campaigns and optimizing for performance at scale.
• Deep understanding of audience segmentation, funnel strategy, conversion tracking, attribution, and platform-specific algorithms.
• Comfortable working with data—experience using platforms like Google Analytics, Looker Studio, and Excel/Sheets for analysis and reporting.
• Clear communicator with strong client-facing presentation skills and the ability to translate data into actionable insights.
• Self-starter who thrives in a fast-paced, entrepreneurial environment and loves solving complex performance challenges.
• Experience mentoring or managing team members is a strong plus.
• Bonus: Familiarity with additional digital channels such as programmatic display or affiliate is a nice-to-have.

Education:

• Bachelor's (Required)

Experience:

• Google Ads: 2 years (Required)
• Facebook Advertising: 2 years (Required)
• PPC Campaign Management: 2 years (Required)

Language:

• English (Required)

Ability to Commute:

• New York, NY 10018 (Required)

What We Offer

Salary starting: $80k and up, commensurate with qualifications and experience

Benefits:

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Parental leave
• Vision insurance

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