Planner, Biddable

Mile Marker; New York (NY); Hybrid; USD 50,000 - 75,000; Full time

Job summary

Mile Marker, a modern omnichannel agency, seeks a Biddable Media Planner to drive paid search campaigns across Self-Serve platforms. Join a data-driven team that blends content, media, and analytics to accelerate client growth and optimize performance for brands in a fast-paced agency setting.

Based in New York City with hybrid offices, the role focuses on planning, executing, and optimizing campaigns, including budget allocation, keyword research, and performance analysis to meet client

Qualifications

• 1–2 years of hands-on paid search management experience.
• Experience with Google Ads required.
• Experience with paid social platforms (Facebook Ads Manager).
• Strong analytical, data-driven decisions.
• Excellent attention to detail and organization.
• Strong communication and client-facing skills.
• Ability to thrive in fast-paced agency setting.

Responsibilities

• Budget pacing and monitoring to prevent overspending.
• Launch and manage paid search campaigns end-to-end.
• Keyword research and ad copy creation.
• Structure ad groups for efficiency.
• Ongoing optimization (bids, negatives, audience targeting).
• Track KPIs and provide performance reports with insights.

Skills

Paid search

Google Ads

Paid social

Analytics

Attention to detail

Communication

Job description

We are a modern omnichannel agency uniquely connecting data, creative and media to accelerate results for growth marketers. Mile Marker is an agency where content fuels performance, media drives outcomes, and data underpins an engine that eliminates the gaps that slow down enterprise growth marketers. This unified growth engine feeds a learning system within Relay, our open-powered marketing stack, ensuring every impression, message and experience is built for a business outcome. Mile Marker’s client roster includes FreshPet, DoorDash, Spectrum, Webster Bank, TrueGreen, HelloFresh and Harry’s, among others.

We are a team of strategists, media experts, creatives, innovators and analysts. Over 100 Milers (our humans) strong with hybrid-offices in New York City and San Francisco.

For more information, go to www.milemarkeragency.com.

About the role

Biddable Media Planner is responsible for developing, executing, and optimizing paid advertising campaigns primarily across paid search, with a working knowledge of paid social platforms. Focusing on campaign planning, budget allocation, keyword research, and creative optimization, and performance analysis to achieve client marketing goals, essentially managing all aspects of "paid media" through Self-Serve platforms.

What you'll do

• Daily Budget Pacing: Meticulously review and monitor platform and campaign budgets daily to ensure optimal pacing and prevent over/underspending.
• Paid Search Campaign Launch: Execute the launch of new paid search campaigns from start to finish, including:
• Thorough keyword research and selection.
• Crafting compelling and effective ad copy.
• Structuring efficient and logical ad groups.
• Paid Search Optimization: Continuously optimize paid search campaigns for maximum performance, including:
• Performing regular keyword optimizations (e.g., adding negatives, adjusting bids).
• Conducting ad copy quality reviews and A/B testing to improve click-through rates and conversion rates.
• Adjusting bids, audience targeting, and other campaign settings to improve KPIs.
• Performance Monitoring & Reporting: Track key performance indicators (KPIs) and provide regular reports on campaign performance, highlighting insights and recommendations.

Qualifications

• 1-2 years of hands-on experience managing paid search campaigns (Google Ads experience is a must).
• Demonstrated working knowledge of paid social media advertising platforms (e.g., Facebook Ads Manager).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent attention to detail and organizational skills.
• Effective communication and client-facing skills with experience presenting results and strategies to internal teams.
• The ability to thrive in a fast-paced, agency environment and juggle multiple priorities.