Summer 2027 Internship - Marketing

Ally-Financial; Charlotte (NC); Hybrid; USD 34,000 - 40,000; Full time

Job summary

Ally Financial offers an 11-week paid Marketing Internship designed to move students from education to experience. You’ll work on hands-on projects, attend orientations, and engage with mentors as you explore strategic planning, campaign management, and market analysis.

During the program you will connect with diverse teams, present outcomes, and gain leadership and marketing skills while contributing to brand awareness and digital campaigns, helping shape Ally's customer reach.

Qualifications

• Rising Junior or Senior in a full-time undergraduate program.
• Major/Course of Study: Marketing, Public Relations, or Advertising.
• Excellent leadership, interpersonal and communication skills.
• Demonstrates analytical thinking, collaboration, and learning agility.
• Available for the full duration of the internship program.
• Eligible to work in the US for any employer without sponsorship from the company now or in the future.

Responsibilities

• Have hands on experience and project-based work.
• Attend Orientation, Executive Speaking Series, and learning sessions as an Intern cohort.
• Participate in Mentoring Program and Giving Back Events.
• Network with your peers, your team, and those Allys you find interesting.
• Lead an end of assignment presentation.

Skills

Leadership

Communication

Analytical thinking

Education

Undergraduate student in Marketing/PR/Advertising

Job description

Ally and Your Career Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We love this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?

Work Schedule

Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need.

The Opportunity

We’re in the business of putting people first and we’ve been doing just that for over 100 years. Our mission isn’t performative either: we show up for our customers when it comes to their financial needs. We’re making banking smarter and simpler while serving our communities. We value and encourage the mantra of working better together. That’s where you come into play. Test drive the tools in your educational toolbox and learn some new skills along the way with an 11-week paid internship with us. Your internship with Ally will move you from educated to experienced. The Ally Internship Program guides and mentors students with development opportunities and experiences that support your career interests while also driving the business forward. You’ll have the opportunity to connect with diverse teams and functions across the company. You will interact with Ally’s leadership and learn from their personal successes. You will gain the experience to know what it means to be an Ally!

The Work Itself

• Have hands on experience and project-based work
• Attend Orientation, Executive Speaking Series, and learning sessions as an Intern cohort
• Participate in Mentoring Program and Giving Back Events
• Network with your peers, your team, and those Allys you find interesting
• Lead an end of assignment presentation

Interning within Marketing means being part of a team that serves to promote the company's financial products and services, ensuring they reach the target audience effectively. The team also develops and implements strategic marketing campaigns to build brand awareness and drive customer engagement. Additionally, they analyze market trends and customer data to optimize marketing efforts and achieve business goals. Throughout the duration of the 11-week program, you'll have the ability to hone your skills in strategic planning, campaign management, market trend analysis, customer data interpretation, digital marketing, content creation, brand management, social media marketing, communication skills, and collaboration and teamwork, to name a few. Typically, interns are matched with a specific team and manager in mid-spring. Doing so offers the ability to assign program participants to real-time, business critical needs. Throughout the program, you will engage in Executive Marketing Talks: Participate in a series of speaking engagements featuring senior marketing executives sharing their insights and experiences. Attend Marketing Orientation and Training: Join formal orientation sessions and specialized training programs focused on marketing strategies, tools, and best practices. Gain Practical Marketing Experience: Obtain hands‑on experience in various marketing functions and contribute to project‑based work that aligns with your area of study. Join Marketing Mentorship Programs: Participate in mentoring programs through Marketing Employee Resource Groups to receive guidance and support from experienced marketing professionals. Present Marketing Project Outcomes: Lead a comprehensive presentation at the end of your assignment to showcase your contributions and project outcomes. Develop Leadership and Marketing Skills: Engage in leadership and career development activities specifically designed to enhance your marketing expertise and professional growth. Expand Your Marketing Network: Take advantage of networking opportunities to connect with marketing peers, industry leaders, and potential mentor.

The Details

Must be graduating between December 2027 and May 2029. Internship Program Timing: May 21–July 31, 2027 (tentative). 40 hours each week with a mix of in‑office and remote working days. Project‑based work. Market competitive hourly compensation and a sign‑on bonus, as well as financial housing assistance for those who qualify. Successful interns will have the opportunity to return to Ally in an Early Talent Program or full‑time role, or to a second internship, depending upon graduation timing.

Required Qualifications

• Rising Junior or Senior (during the time of internship) in a full‑time undergraduate program.
• Major/Course of Study: Marketing, Public Relations, or Advertising.
• Excellent leadership, interpersonal and communication skills.
• Demonstrates analytical thinking, collaboration, and learning agility.
• Available for the full duration of the internship program.
• Eligible to work in the US for any employer without sponsorship from the company now or in the future.

Preferred Qualifications

• A passion for the financial services and technology industry is strongly preferred.
• Well‑rounded in academics, volunteering, and fun!
• Eager to challenge the status quo.

Minimum Qualifications

• 0+ years of experience.
• High school Diploma or GED equivalent.

How We’ll Have Your Back

• Time Away: Program starts at 20 paid time off days in addition to 11 paid holidays and 8 hours of volunteer time off yearly (time off days are prorated based on start date and program varies based on full or part‑time status and management level).
• Planning for the Future: plan for the near and long term with an industry‑leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save‑up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.
• Supporting your Health & Well‑being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short‑and long‑term disability, pre‑tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well‑being program that helps you and your family stay on track physically, socially, emotionally, and financially.
• Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back‑up child and adult/elder care days and childcare discounts.
• Work‑Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.
• Other Compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.

Who We Are

Ally Financial is a customer‑centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial‑services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com.

Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.

In accordance with the Americans with Disabilities Act, if after review of the position expectations, you believe that you may need a medical accommodation to fulfill the duties of this role, please email [e-mail] with details of your accommodation request.

Base Pay Range $25.00 - $29.00. An individual's position in the range is determined by the specific role, the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer.

Incentive Compensation: This position is eligible to participate in our annual incentive plan.

We all work better as allies. Join a team that thrives on doing it right — whether we're helping people live their best financial lives or helping each other grow in our careers.

We’re a leading financial services company serving over 11M customers through banking, auto financing, insurance and investment services. Our team's approach of celebrating differences and lifting each other up is consistently recognized on Fortune's 100 Best Companies to Work For list. Here, you'll find people who care about doing work that matters and making an impact in the communities we serve. Good enough is never enough for us — we’re always looking for ways to be better, together.

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