(Successor) Head of Growth Marketing

GSM - Green SM; California; Sur place; USD 150 000 - 260 000; Plein temps

Résumé du poste

Xanh SM, a leader in EV and sustainable mobility, seeks a Head of Growth Marketing in the United States to drive end-to-end growth for riders and drivers. You will own performance marketing, customer acquisition, retention, partnerships, and data-driven experimentation.

Collaborate with senior leadership to build scalable growth engines, optimize marketing investments, and improve customer lifetime value through a hands-on, execution-focused leadership style.

Qualifications

• 10+ years of experience in growth marketing or digital marketing with leadership
• Proven track record in consumer-facing businesses, digital platforms, or two-sided marketplaces
• Strong expertise in performance marketing and budget optimization across major channels
• Fluency in English; MBA or advanced degree is a plus

Responsabilités

• Define and lead the overall growth marketing strategy for demand (riders) and supply (drivers).
• Oversee paid acquisition across Meta, TikTok, Google, and other channels to drive user acquisition and retention.
• Establish data-driven growth frameworks using CPA, ROAS, CAC, LTV, and funnel analytics.
• Lead creative strategy and development, including campaigns and UGC.
• Own budgets, resource allocation, and channel investment to maximize ROI.
• Drive growth initiatives through partnerships, field marketing, activations, and onboarding programs.
• Develop customer engagement, loyalty, and retention programs to improve CLV.
• Build and lead a high-performing growth marketing team with clear metrics.
• Collaborate with Operations, Commercial, Product, and Data teams to identify opportunities.
• Establish dashboards, reporting, and reviews to monitor results and drive improvements.
• Create scalable growth playbooks and best practices across the organization.

Connaissances

Growth marketing leadership

Analytical capabilities

English proficiency

Strategic mindset

Formation

Bachelor's degree in Marketing, Business, Economics, or related field

MBA or advanced degree (advantage)

Outils

Meta Ads

TikTok Ads

Google Ads

Description du poste

Xanh SM is a leading electric vehicle (EV) and sustainable mobility solutions provider headquartered in Vietnam. With a commitment to transforming urban transportation, we have successfully expanded into Global Market and are now preparing to launch operations in the Global Markets. Join us in driving the future of sustainable mobility.

Website: Xanh SM - Electric Mobility Service, 5-Star Quality | Xanh SM

Position Overview

The Head of Growth Marketing plays a critical leadership role in driving Green SM's business growth, owning the end-to-end growth strategy across both sides of its marketplace: riders (demand) and drivers (supply).

This role is responsible for developing and leading the company's growth marketing strategy, integrating performance marketing, customer acquisition, retention, creative strategy, partnerships, and data-driven experimentation to deliver sustainable business results.

Working closely with senior leadership and cross-functional teams, the Head of Growth Marketing will build scalable growth engines, optimize marketing investments, strengthen customer engagement, and drive business performance across the organization.

Key Responsibilities

• Define and lead the overall growth marketing strategy across demand (riders) and supply (drivers), aligned with business objectives.
• Oversee performance marketing across paid social, PPC, and other acquisition channels, driving user acquisition, activation, engagement, and retention.
• Establish data-driven growth frameworks and experimentation processes, leveraging CPA, ROAS, CAC, LTV, and funnel analytics to optimize performance.
• Lead creative strategy and development, including campaign concepts, UGC, content production, and performance-driven creative optimization.
• Own marketing budgets, resource allocation, and channel investment decisions to maximize ROI and cost efficiency.
• Drive customer acquisition and supply growth initiatives through field marketing, partnerships, activations, onboarding programs, and industry events.
• Develop and implement customer engagement, loyalty, and retention strategies to improve customer lifetime value.
• Build, lead, and develop a high-performing growth marketing team, establishing clear objectives, performance metrics, and accountability.
• Collaborate with Operations, Commercial, Product, Data, and other functions to identify growth opportunities and deliver integrated business initiatives.
• Establish growth dashboards, reporting frameworks, and performance reviews to monitor results, identify opportunities, and drive continuous improvement.
• Develop scalable growth playbooks and best practices to strengthen marketing capabilities and ensure consistent execution across the organization.

Requirements

• 10+ years of experience in growth marketing, performance marketing, or digital marketing, including significant leadership experience.
• Proven track record of developing and executing growth strategies for consumer-facing businesses, digital platforms, or two-sided marketplaces.
• Strong expertise in performance marketing, paid acquisition, and marketing budget optimization across Meta, TikTok, Google, and other digital channels.
• Demonstrated success in driving both demand acquisition and supply growth, ideally within ride-hailing, delivery, mobility, fintech, or technology businesses.
• Strong commercial and analytical capabilities, with a deep understanding of CPA, ROAS, CAC, LTV, conversion funnels, and marketing ROI.
• Experience building and leading teams, managing cross-functional stakeholders, and driving organizational growth initiatives.
• Experience in creative strategy, customer engagement, retention, partnerships, and field marketing.
• Strategic mindset combined with a hands‑on, execution‑oriented approach and strong ownership of business results.
• Full professional proficiency in English. Additional languages are an advantage.
• Bachelor's degree in Marketing, Business, Economics, or a related field. An MBA or advanced degree is an advantage.

We appreciate your interest in this opportunity. Given the high volume of applications, we will only be able to contact shortlisted candidates. We value your understanding and patience in this process. Thank you for your interest and cooperation.