Global Growth Marketing Leader for Two-Sided Marketplaces

GSM - Green SM; California; Presencial; USD 150.000 - 260.000; Jornada completa

Descripción de la vacante

Xanh SM, a leader in EV and sustainable mobility, seeks a Head of Growth Marketing in the United States to drive end-to-end growth for riders and drivers. You will own performance marketing, customer acquisition, retention, partnerships, and data-driven experimentation.

Collaborate with senior leadership to build scalable growth engines, optimize marketing investments, and improve customer lifetime value through a hands-on, execution-focused leadership style.

Formación

• 10+ years of experience in growth marketing or digital marketing with leadership
• Proven track record in consumer-facing businesses, digital platforms, or two-sided marketplaces
• Strong expertise in performance marketing and budget optimization across major channels
• Fluency in English; MBA or advanced degree is a plus

Responsabilidades

• Define and lead the overall growth marketing strategy for demand (riders) and supply (drivers).
• Oversee paid acquisition across Meta, TikTok, Google, and other channels to drive user acquisition and retention.
• Establish data-driven growth frameworks using CPA, ROAS, CAC, LTV, and funnel analytics.
• Lead creative strategy and development, including campaigns and UGC.
• Own budgets, resource allocation, and channel investment to maximize ROI.
• Drive growth initiatives through partnerships, field marketing, activations, and onboarding programs.
• Develop customer engagement, loyalty, and retention programs to improve CLV.
• Build and lead a high-performing growth marketing team with clear metrics.
• Collaborate with Operations, Commercial, Product, and Data teams to identify opportunities.
• Establish dashboards, reporting, and reviews to monitor results and drive improvements.
• Create scalable growth playbooks and best practices across the organization.

Conocimientos

Growth marketing leadership

Analytical capabilities

English proficiency

Strategic mindset

Educación

Bachelor's degree in Marketing, Business, Economics, or related field

MBA or advanced degree (advantage)

Herramientas

Meta Ads

TikTok Ads

Google Ads

Descripción del empleo

Xanh SM, a leader in EV and sustainable mobility, seeks a Head of Growth Marketing in the United States to drive end-to-end growth for riders and drivers. You will own performance marketing, customer acquisition, retention, partnerships, and data-driven experimentation.

Collaborate with senior leadership to build scalable growth engines, optimize marketing investments, and improve customer lifetime value through a hands-on, execution-focused leadership style.