Subaru Business Development Consultant

Fairway Lincoln; Greenville (SC); Hybrid; USD 40,000 - 70,000; Full time

Benefits offered by this job

Uncapped commission

Paid training

Health benefits

Paid time off

Job summary

Fairway Lincoln is seeking a proactive Business Development Consultant to drive new business opportunities and strengthen customer relationships. You will be the first point of contact for many prospects, respond quickly, qualify needs, set appointments, and hand off to the sales team for closing.

You will work in a fast-paced environment, collaborating with sales managers to achieve monthly targets while delivering a friendly, pressure-free customer experience.

Qualifications

• Respond promptly and professionally to inquiries via phone, text, email, or chat.
• Qualify leads by gathering customer needs, budget, and timeline.
• Schedule appointments and ensure timely follow-up with prospects.
• Maintain accurate notes and activity in the CRM.

Responsibilities

• Respond promptly to inbound and outbound inquiries across channels.
• Make outbound calls and send personalized emails/texts to prospects.
• Qualify leads by understanding needs, budget, and timeline.
• Schedule and confirm appointments, ensuring attendance.
• Collaborate with sales team to ensure smooth handoffs.
• Re-engage previous customers to create new opportunities.
• Support dealership marketing campaigns and outreach.

Skills

Phone communication

Interpersonal skills

Organization

CRM usage

Tools

Roadster

E-leads

CRM systems

Job description

Position on Overview

We are seeking an energetic, customer-focused Business Development Consultant to help drive new business opportunities, strengthen customer relationships, and support our sales team’s growth. This role is ideal for someone who is confident communicating by phone, text, email, and online chat; enjoys a fast-paced environment; and is motivated by measurable results.

As a Business Development Consultant, you will be the first point of contact for many prospective customers. You will respond quickly to leads, identify customer needs, build interest in our products and services, set appointments, and create an exceptional experience from the first interaction through the handoff to the sales team.

Requirements

What You’ll Do

• Respond promptly and professionally to inbound internet leads, phone calls, text messages, chat inquiries, and social-media prospects
• Make outbound calls, send personalized emails and texts, and follow up consistently with prospective and existing customers
• Qualify leads by learning each customer’s needs, timeline, budget, vehicle or product preferences, and trade-in situation
• Schedule appointments and confirm attendance through effective follow-up and reminder communication
• Maintain accurate notes, customer records, tasks, and appointment activity in the CRM
• Work closely with sales consultants and managers to ensure a smooth handoff and strong customer experience
• Re-engage unsold prospects, inactive leads, previous customers, and service customers to create new sales opportunities
• Help execute dealership marketing campaigns, special-event outreach, equity-mining initiatives, and customer-conquest efforts
• Meet or exceed monthly goals for lead response time, appointments set, appointments shown, outbound activity, and sales opportunities generated
• Represent the company professionally while delivering a friendly, helpful, and pressure-free customer experience
• Continuously improve product knowledge, communication skills, objection handling, and CRM best practices

What We’re Looking For

• Strong phone, text, email, and interpersonal communication skills
• A positive, confident, and highly motivated attitude
• Ability to build rapport quickly and communicate professionally with a wide range of customers
• Excellent organization, follow-up discipline, and attention to detail
• Comfortable working in a goal-driven environment with individual and team performance expectations
• Ability to manage multiple conversations, tasks, and priorities throughout the day
• Basic computer proficiency and the ability to learn CRM, phone, and lead-management systems
• Prior experience in business development, customer service, call-center operations, sales, retail, hospitality, automotive, or appointment setting is preferred—but not required
• Valid driver’s license and a clean driving record preferred

Preferred Qualifications

• Automotive dealership BDC, internet-sales, or customer-service experience
• Experience using a CRM such as E‑leads and Roadster
• Familiarity with digital lead sources, online vehicle shoppers, and social-media messaging
• Experience with outbound prospecting, appointment setting, and follow-up campaigns
• A competitive mindset with a genuine desire to help customers

What We Offer

• Competitive base pay plus uncapped commission and performance incentives
• Paid training and ongoing coaching
• Clear performance goals and opportunities for advancement
• Supportive team environment with leadership that values effort, accountability, and results
• Health, dental, vision, and retirement benefits, where applicable
• Paid time off and employee vehicle-purchase benefits, where applicable
• The opportunity to build a long-term career in sales, automotive retail, marketing, or leadership

Success in This Role

The best Business Development Consultants are responsive, persistent, organized, and genuinely helpful. They understand that every lead is a person—not just a name in a CRM—and they create value by making it easy for customers to take the next step.

If you are driven by results, enjoy connecting with people, and want to grow in a high-energy sales environment, we encourage you to apply.