Studio Creative Innovation Director: AI-Driven Visuals

Macy's

New York (NY)

On-site

USD 180,000 - 240,000

Full time

14 days+

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Benefits offered by this job

Health benefits and wellness coverage

401(k) match

Paid time off

Paid holidays

Learning and leadership development

Colleague resource groups

Job summary

Macy's in New York seeks a Senior Director of Studio Creative Innovation to reimagine our in-house photo and video studio for a new era. You will architect a future-ready storytelling hub where AI-enabled workflows, real-time content capture, and elevated visuals meet operational excellence.

You will lead end-to-end production across photography and video—from concept to post across still life, on-figure, campaign, social, and experiential formats, and collaborate with brand, marketing, and

Qualifications

15+ years leading photo and video content in retail, fashion, lifestyle, or media environments.
Proven ability to lead creative transformation—rebuilding legacy systems into modern, agile operations.
Deep understanding of fashion/lifestyle storytelling, customer experience, and omnichannel content strategy.
Experience with AI, CGI, and emerging visual production technologies a plus.
Strong leadership, communication, and stakeholder engagement skills.

Responsibilities

Reimagine the creative studio as an innovation lab, combining speed, scale, and storytelling.
Define a bold vision for content capture, creation, editing, and distribution across touchpoints.
Integrate technologies such as AI/CGI and real-time content capture to streamline workflows.
Lead end-to-end production for photography and video—from concept to post across still life, on-figure, campaign, social, and experiential formats.
Set a high creative bar for content, ensuring emotional resonance, cultural relevance, and visual magnetism.
Collaborate with brand, marketing, and merchant teams to translate launches into compelling visual moments.
Overhaul studio systems and processes to create a nimble, scalable content ecosystem.
Build hybrid models for in-house and external production with agility and budget optimization.
Lead resourcing, budgeting, vendor partnerships, and tech integration with a startup mindset.
Be a trusted partner to executives and stakeholders across creative, brand, digital, and merchandising teams.
Inspire, mentor, and mobilize a high-performing team across art direction, styling, production, editing, and post.